Brand Tone

Expert and authoritative, professional and trustworthy, helpful and customer-centric, community-focused and local.

Brand Values

• •Expertise
• •Quality
• •Service
• •Reliability
• •Personalization

Best Practices

• •Always frame messaging from the position of a certified expert. Use phrases like "Apple Specialist," "Certified Technicians," and "40+ Years of Experience" to reinforce authority.
• •Consistently highlight the "Independent," "Local," and "Edmonton-based" aspects to differentiate from impersonal national chains and build community trust.
• •Instead of just listing product features, write copy that explains how these products and services solve customer problems, enhance productivity, or simplify their lives.
• •The tone should be authoritative but not intimidating. Use clear, direct language that is welcoming to both tech-savvy professionals and casual home users. Avoid overly technical jargon where possible.
• •Incorporate customer-centric language that highlights tangible benefits, such as "timely appointments," "personalized service," and "genuine Apple parts," to prove the brand's commitment to quality service.

Social Perception

The public perceives WestWorld Computers Ltd. as a highly reputable and essential local institution for Apple users, with knowledgeable, professional, and friendly staff. It is seen as a reliable and efficient service provider, often preferred over official Apple Stores for its accessibility and personalized approach. Its status as an independent, local specialist is a significant differentiator and it is considered a trusted community resource.

Copy Examples

• •Your Local Apple Experts for Over 40 Years. From Mac to business solutions, get certified service and personalized support right here in Edmonton.
• •Don't let a cracked screen slow you down. Our Apple-certified technicians use genuine Apple parts to get your device back to peak performance. Book your repair appointment online today and trust Edmonton's original Apple specialists. #WestWorldYEG #AppleRepair #yegtech
• •Subject: Streamline Your Workflow with Apple Business Solutions. Managing technology for your business should be simple. At WestWorld, our experts specialize in deploying and managing Apple ecosystems, from Mobile Device Management to on-site IT support. Let us build a solution that works for you. [Learn More About Our Business Services]
• •Headline: WestWorld Computers - Certified Apple Repair. Description: Edmonton's Independent Apple Specialist Since 1979. Mac, iPhone & iPad Service. Book Your Appointment Online.
• •Since 1979, WestWorld Computers has been Western Canada's most established Apple reseller and service provider. Built on a foundation of personalized customer service, we support our community of home, business, and education users with Apple-certified professionals dedicated to delivering the highest quality solutions. We're not just a store; we're your local technology partner.