Brand Tone

Inspirational, Elegant & Stylish, Aspirational & Premium, Friendly & Relatable, Informative, Confident & Sophisticated

Brand Values

• •Beauty & Aesthetics
• •Inspiration
• •Customer Delight & Genuine Care
• •Quality
• •Curation
• •Ambition & Drive for Results
• •Authenticity & Inclusivity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document Westwing's specific tone attributes (e.g., inspirational, elegant, warm, authentic), preferred vocabulary, words to use/avoid, and provide clear examples. This guide should be accessible to everyone creating content.
• •Prioritize Storytelling: Focus on telling home stories rather than just selling products. Highlight the emotion, the lifestyle, and how Westwing items can enhance the customer's life and help them express their personality.
• •Maintain Visual and Textual Harmony: Ensure the copy always complements the high-quality, inspirational visuals used across all platforms. The language should evoke the same elegance and aspirational feel as the imagery.
• •Emphasize Curation and Expertise: Consistently communicate the expertly curated selections and the keen sense of style that Westwing offers. Use language that conveys authority in design without being intimidating.
• •Be Authentic and Inclusive in Your Inspiration: While maintaining a premium feel, ensure the language is welcoming and relatable. Showcase diversity in styles and living situations, reinforcing the message that beautiful living is not limited by surroundings, but is accessible to everyone. Avoid overly technical jargon and speak to the customer's desire for a beautiful and personal home.

Social Perception

Love Brand, Source of Inspiration, Stylish & Trend-Conscious, Premium but Accessible, Reliable, Innovative

Copy Examples

• •Homepage Banner: Unlock the Art of Beautiful Living. Discover daily inspiration and curated collections to make your house a home you truly love. Live beautifully, with Westwing.
• •Product Description (for a Westwing Collection sofa): The Sofia Sofa: Where timeless design meets everyday comfort. Crafted with passion by our in-house designers, this piece isn't just furniture – it's the heart of your home, inviting you to create moments that last. Style it your way, live it every day.
• •Instagram Post Caption (accompanying a beautifully styled living room): Finding joy in the details ✨. Your home is a story only you can tell. Let us provide the pieces, you create the magic. What corner of your home are you loving today? #Westwing #LiveBeautiful #HomeInspo #InteriorDesign
• •Email Subject Line (for a new collection launch): New & Now: Pieces That Inspire Your Next Home Chapter
• •About Us Snippet: At Westwing, we believe a beautiful home is a happy home. Founded on the passion for design and the joy of discovery, we bring you a curated world of inspiration, making it easier than ever to express your unique style and create spaces that truly feel like you. Welcome to beautiful living.