Brand Tone

Inspirational, Stylish & Sophisticated, Approachable & Friendly, Creative & Modern, Engaging & Playful

Brand Values

• •Inspiration
• •Beauty & Aesthetics
• •Quality
• •Customer Delight & Genuine Care
• •Curated Selection
• •Accessibility of Design
• •Authenticity
• •Sustainability

Best Practices

• •Always Inspire: Frame product benefits and brand messages around the core value of inspiration. Show how Westwing helps customers create a home they love and that reflects 'beautiful living.'
• •Embrace Elevated Language (but keep it accessible): Use descriptive, evocative words that reflect style and quality (e.g., 'curated,' 'elegant,' 'plush,' 'sophisticated') but avoid overly technical jargon or exclusionary terms. The tone should feel aspirational yet attainable.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the highly visual nature of the brand. Let the beautiful imagery lead, and use copy to enhance the story, add detail, and spark imagination.
• •Foster Connection and Community: Use an inviting, friendly, and sometimes playful tone in social media and customer communications. Ask questions, encourage sharing, and make customers feel like part of an exclusive, stylish community.
• •Be Consistent Across All Touchpoints: Whether it's a website product description, an Instagram caption, a TikTok video, or an email newsletter, the core elements of the Westwing tone (inspirational, stylish, approachable, creative) should be recognizable, adapting slightly for the specific platform's audience and format.

Social Perception

Loved Brand ('Love Brand'), Source of Inspiration, Stylish and Trend-Conscious, Premium but Inclusive, Improving User Experience, Generally Positive

Copy Examples

• •Homepage Banner: Unlock the Beauty of Your Home. Discover daily inspiration and curated collections to make your living space uniquely yours. Live Beautifully, with Westwing.
• •Instagram Post (Styled Living Room): That weekend feeling, perfectly captured. ✨ What little detail makes your home feel extra special? Share your thoughts below! #WestwingStyle #HomeInspo #BeautifulLiving
• •Product Description (Velvet Cushion): Indulge in a touch of everyday luxury. Our plush velvet cushion, in this season’s most coveted hue, adds instant sophistication and comfort to any corner. Style, meet serenity. Shop the look now.
• •Email Subject Line (New Collection): Just In: Designs to Inspire Your Dream Home ✨
• •TikTok Video Caption (Quick DIY Tip): Easy weekend refresh! ✨ Give your space a little love with this simple DIY. Tag a friend who needs some home inspo! #WestwingHacks #DIYHome #HomeDecorIdeas #LiveBeautiful