Brand Tone

Sophisticated & Stylish, Authentic & Purpose-Driven, Intellectual & Story-Rich, Inclusive & Democratic, Craft-Oriented & Quality-Focused

Brand Values

• •Social Responsibility & Philanthropy
• •Quality & Craftsmanship
• •Universal Design & Inclusivity
• •Individuality & Self-Expression
• •Innovation & Meaningful Design
• •Authenticity

Best Practices

• •Integrate Purpose Authentically: Weave the brand's commitment to social causes and storytelling into product descriptions and campaigns naturally, rather than as an add-on. Make the "why" behind a design or material clear.
• •Maintain an Educated & Sophisticated Voice: Use clear, intelligent language that speaks to a discerning audience interested in both fashion and substance. Avoid overly casual slang while remaining engaging.
• •Spotlight Craftsmanship & Materials: Consistently detail the handcrafted nature, the origin of unique materials, and the quality of construction to justify the luxury positioning.
• •Emphasize Universal Appeal & Confidence: Use inclusive language that reinforces the unisex and universally flattering design philosophy. Frame the products as confidence-boosting.
• •Balance Aspiration with Accessibility: While showcasing a high-end, celebrity-favored image, ensure the copy still feels approachable, aligning with the "democratic fashion" philosophy.

Social Perception

Westward Leaning is generally perceived as a high-quality, fashionable eyewear brand that successfully combines style with social consciousness. It's recognized for its unique designs, particularly the signature material inlays, and its commitment to charitable causes. The brand enjoys a "cool" factor, boosted by celebrity sightings and features in fashion publications.

Copy Examples

• •Elevate Your Outlook. Handcrafted for a universal fit, designed to make a statement. Our sunglasses aren't just an accessory; they're an extension of your vision. #StyleWithSubstance
• •Inspired by Achievement. Designed for Impact. Each unique inlay tells a story of human ingenuity and supports a cause that matters. Wear the change you want to see. #WestwardGiving
• •Beyond the Glare: Quality You Can Feel, Purpose You Can Stand By. Meticulously crafted from the finest materials, because true style is enduring and every choice matters. #CraftedConsciously
• •Universally Flattering. Uniquely You. Discover sunglasses that fit every face and reflect every personality. Confidence, handcrafted. #DemocraticLuxury
• •The Art of Seeing Differently. From iconic shapes to groundbreaking designs, our eyewear is a tribute to those who push boundaries. See more, do more, give more. #VisionaryEyewear