Brand Tone

Authentic & Passionate, Friendly & Approachable, Conscious & Responsible, Adventurous & Free-Spirited, Appreciative (of artisans & nature)

Brand Values

• •Sustainability
• •Ethical Production
• •Artisan Craftsmanship & Handmade Quality
• •Community & Connection
• •Giving Back
• •Customer Experience
• •Adventure & Outdoor Lifestyle

Best Practices

• •Lead with Values: Always weave in elements of sustainability, ethical production, artisan craftsmanship, or community. Make these values the core of your messaging, not just an afterthought.
• •Speak as a Friend/Teammate: Use inclusive and relatable language. Address the audience as part of your community ("fellow adventurers," "ocean lovers"). Avoid overly corporate or impersonal jargon.
• •Tell Authentic Stories: Share the "why" behind products – the artisan's story, the sustainable material's journey, the impact of a purchase. Authenticity builds trust and emotional connection.
• •Inspire Adventure & Connection: Use vivid language and imagery that evokes feelings of freedom, exploration, and connection with nature and like-minded individuals. Encourage your audience to "Blaze Your Own Path."
• •Maintain Transparency: Be open about your sourcing, production processes, and charitable initiatives. If you make a claim (e.g., "eco-friendly"), briefly explain what makes it so. This reinforces credibility and aligns with the conscious consumer's desire for information.

Social Perception

An Ethical and Eco-Conscious Brand, A Source of High-Quality, Unique Products, Authentic and Trustworthy, Aligned with a Bohemian, Surf/Yoga Lifestyle, A Brand that Gives Back

Copy Examples

• •Wrap yourself in more than just warmth. Our new [Blanket Name] is handwoven by artisan partners in [Location] from 100% recycled fibers. Cozy up to conscious comfort and feel the good in every thread. Your adventures just got a whole lot softer on you, and the planet. #WestPath #SustainableStyle #EthicallyMade
• •Dawn patrol to sunset sessions, stay stoked and sand-free. Our [Poncho Name] Surf Poncho isn't just about easy changes; it's about embracing the journey. Crafted for wave riders and ocean lovers, each purchase helps protect precious sea turtle hatchlings. Ride the wave, make a difference. #WestPathSurf #BeachVibes #ProtectWhatYouLove
• •Carry your calm, consciously. Our [Yoga Mat Carrier Name] is designed for the mindful mover, blending durable, eco-friendly materials with a touch of artisan spirit. Focus on your flow, knowing your gear shares your values. Find your path, beautifully. #WestPathYoga #MindfulLiving #HandcraftedGoodness
• •West Path: Your partners in adventure and conscious living. We craft sustainable, artisan-made gear for surfers, yogis, and free spirits. Join our community, explore ethically, and let's make a positive impact together. #BlazeYourOwnPath
• •Meet the Hands Behind Your Goods! At West Path, every stitch tells a story. This month, we're celebrating our incredible artisan partners in [Region], whose skill and passion bring our [Product Category, e.g., leather goods] to life. Discover the tradition, support ethical craftsmanship, and feel the connection. #WestPathArtisans #FairTrade #CommunityLove