Brand Tone

Warm, Professional, and Compassionate

Brand Values

• •Community and Tradition
• •Quality and Artistry
• •Customer-Centric Service
• •Personal Touch

Best Practices

• •Always Emphasize "Local" and "Community": Remind customers that you are their neighborhood florist. Use words like "our Westmont family," "serving our community," and "your local florist" to build a sense of shared identity.
• •Use a Warm and Personal Voice: Write as if you are speaking to a neighbor. Use appreciative and friendly language, such as "We'd love to help you," "Thank you for letting us be a part of your day," and sign off with a personal touch.
• •Highlight Quality and Craftsmanship: Go beyond just "fresh flowers." Use descriptive words like "handcrafted," "artfully designed," "unique," and "vibrant" to convey the skill and care that goes into each arrangement.
• •Tell a Story: Frame flowers around the occasions and emotions they represent. Instead of just selling a product, sell the "perfect birthday surprise," "a heartfelt thank you," or "a beautiful tribute."
• •Engage Directly and Appreciatively: Continue the practice of responding personally to reviews. When writing social media posts, ask questions to encourage engagement and always respond to comments with the same warmth and professionalism seen in review replies.

Social Perception

Westmont Floral is overwhelmingly perceived in a positive light by its customers. Online reviews frequently describe the brand as reliable, friendly, and professional. Customers consistently praise the beauty and freshness of the flower arrangements, the timeliness of delivery, and the helpfulness of the staff. The shop is seen as a trusted, go-to local florist that provides excellent value and a superior experience compared to larger, impersonal online services.

Copy Examples

• •Headline: Celebrating Life's Moments in Westmont Since 1951. Sub-headline: From joyful birthdays to heartfelt sympathies, our family is here to help yours. Discover arrangements crafted with a personal touch.
• •Another year of love deserves something beautiful. ✨ Let us help you celebrate your anniversary with a stunning bouquet that says it all. Each one is uniquely designed and handcrafted with the freshest blooms. Order today for same-day delivery right here in Westmont! #WestmontFloral #AnniversaryFlowers #LocalFlorist #FamilyOwned
• •Subject: Brighten Their Day ☀️ Fresh Summer Bouquets from Your Neighborhood Florist!
• •Not sure what to send? Let our artists choose for you! With our Deal of the Day, you get a one-of-a-kind arrangement featuring the freshest, most beautiful seasonal flowers, all at an exceptional value. It's the perfect way to share a smile, handcrafted with care by the Westmont Floral family.
• •For over 70 years, Westmont Floral has been more than just a flower shop; we're a part of the community. We're a family-owned business, and we pour that personal, neighborly care into every bouquet we design. We believe flowers have a special way of speaking when words aren't enough, and we take great pleasure in helping you find the perfect expression for every occasion.