Brand Tone

Problem/Solution Oriented, Confident & Assuring, Premium & Protective, Practical & User-Focused, Slightly Enthusiastic

Brand Values

• •Quality & Durability
• •Precision & Innovation
• •Customer Satisfaction
• •Protection
• •Style & Aesthetics

Best Practices

• •Introduce WestLiners as the meticulously engineered solution, emphasizing "Extreme Coverage" and "GapZero Fit."
• •Use descriptive words like "durable," "reliable," "shield," "safeguard," "high-quality materials," and "sleek design" consistently.
• •Position WestLiners as an essential accessory that enhances and protects this investment.
• •Incorporate customer testimonials that reinforce the benefits and satisfaction.
• •Back up claims with specifics about materials, design features (like TrackGuard Rail Protection), and guarantees (warranty, money-back).

Social Perception

WestLiners is generally perceived as a provider of premium, well-fitting, and highly protective floor mats, especially valued by Tesla owners seeking to maintain their car's interior.

Copy Examples

• •"Set a new standard in car floor mat coverage."
• •"Unmatched full-coverage for your Tesla."
• •"100% Happiness Guarantee."
• •"Experience the ultimate protection with our premium quality mats."
• •"Reliable and durable vehicle protection that looks sleek and modern."