Brand Tone

Personal & Authentic, Artistic & Inspired, Delicate & Feminine, Warm & Approachable, Resilient & Journey-Oriented

Brand Values

• •Craftsmanship & Quality
• •Individuality & Uniqueness
• •Authenticity & Transparency
• •Inspiration from Nature
• •Personal Connection & Meaning
• •Resilience & Growth

Best Practices

• •Embrace the "Journey" Narrative: Consistently weave themes of personal growth, resilience, and the unique path of the wearer into your storytelling. This aligns with the brand's origin.
• •Highlight the "Handmade with Love" Aspect: Emphasize the artisan nature of the jewelry, the quality of materials, and the personal touch of Keri Smith in descriptions and posts. This reinforces authenticity and craftsmanship.
• •Use Evocative and Gentle Language: Opt for words that are delicate, inspiring, warm, and slightly artistic. Avoid overly aggressive sales language. Think "discover," "adorn," "illuminate," "cherish."
• •Connect with Nature: Where appropriate, draw parallels to nature in descriptions – its beauty, resilience, and organic forms – to reflect the design inspiration.
• •Maintain Authenticity and a Personal Voice: Continue to share glimpses into the creative process or the inspiration behind collections. Let Keri Smith's voice (or a consistent brand voice reflecting hers) shine through, making the brand feel relatable and trustworthy.

Social Perception

Appreciation for Handmade, Artistic Niche, Positive but Limited Broad Recognition, Trust in the Artist

Copy Examples

• •Instagram Post (Image: Close-up of a gemstone necklace): "Find beauty in the details. ✨ Each gemstone is hand-selected and wrapped with intention, creating a piece as unique as your own journey. This [Necklace Name] features [gemstone type], believed to bring [gemstone property e.g., calm/clarity]. Tap to make it yours. #WestAndLaurel #HandmadeJewelry #GemstoneMagic #MeaningfulAdornment #EmbraceYourJourney"
• •Website Homepage Banner: "West + Laurel: Delicate, nature-inspired jewelry, handcrafted with heart. Discover pieces that tell your story."
• •Facebook Ad (Carousel showing different earrings): "Adorn your everyday. From subtle sparkle to gentle statements, our handcrafted earrings are designed to accompany you through every chapter. Made with 14k gold-fill and unique gemstones. Shop the collection and find your new favorite. #WestAndLaurelJewelry #ArtisanMade #EverydayElegance #KeriSmithJewelryEvolved"
• •Email Newsletter Snippet (Subject: A Little Sparkle for Your Path): "Hello [Customer Name], At West + Laurel, we believe jewelry is more than just an accessory; it's a whisper of your strength, a reflection of your unique path. Our latest collection draws inspiration from the quiet resilience of nature, with each piece handcrafted in our Atlanta studio to bring a touch of light to your journey..."
• •Product Description (for a nature-inspired piece): "Inspired by the gentle unfurling of a new leaf, our [Product Name] earrings capture the essence of growth and new beginnings. Lovingly handcrafted with [materials], these delicate adornments are a reminder to embrace your own unfolding story. Wear them as a personal talisman on your unique journey. Materials: 14k gold-fill, [specific gemstone/material]. Made with love by Keri Smith."