Brand Tone

Professional, Expert, Empowering, Creative, Quality-Focused, Assuring, Aspirational (Subtle)

Brand Values

• •Quality & Excellence
• •Innovation
• •Empowerment of Stylists
• •Customization & Artistry
• •Ethics & Sustainability
• •Education

Best Practices

• •Know Your Audience (The Stylist): Always write with the professional stylist or salon owner in mind. Use industry-relevant terminology where appropriate but ensure clarity. Focus on how the products and education benefit their skills, business, and clients.
• •Highlight Quality and Innovation Consistently: Continuously reinforce the premium nature of the hair (100% Remy, double-drawn, etc.) and any unique product features or methods (like Hiber Wefts™). This builds trust and justifies the luxury positioning.
• •Emphasize Partnership and Support: Frame the relationship as a partnership. Use words like empower, support, elevate your craft, and grow your business. This shows an understanding of stylists' needs beyond just products.
• •Maintain Professionalism: Avoid overly casual slang or hype that doesn't align with the luxury and professional-grade image. The tone should be confident, knowledgeable, and sophisticated. (The Hot AF example from a third-party site is a good example of what to avoid in core brand communications).
• •Be Clear About Values: If ethics, sustainability, and responsible sourcing are core values, ensure these are communicated transparently and consistently across all relevant materials, from the website to product packaging if applicable.

Social Perception

Professional Supplier, Educator, Limited Direct Consumer Awareness, Associated with Quality Salons, Potential for Name Confusion

Copy Examples

• •Elevate Your Artistry with West + Ivie Hair Co. Discover the unparalleled quality of our 100% Remy human hair extensions, designed for seamless blending and lasting beauty. Empower your creativity with our innovative weft systems and customization options. Partner with us for the tools and education to create breathtaking transformations.
• •Stock Excellence. Offer Your Clients the Luxury They Deserve. West + Ivie Hair Co. provides premium, ethically sourced hair extensions that meet the highest professional standards. Increase client satisfaction and loyalty with hair that looks and feels extraordinary. Explore our wholesale program and educational support.
• •Introducing Hiber Wefts™ by West + Ivie: The ultimate fusion of hand-tied flexibility and machine-weft durability. Achieve flawless, comfortable, and long-lasting results for your clients. Learn more about this game-changing innovation on our website. #WestIvieHair #HiberWeft #LuxuryExtensions #HairProfessionals
• •Master the Art of Extensions. Join the West + Ivie Hair Co. hands-on certification course. Learn our revolutionary tensionless application methods, advanced color blending, and business-building strategies. Become a certified West + Ivie stylist and unlock new levels of success.
• •At West + Ivie Hair Co., quality, innovation, and stylist empowerment are woven into everything we do. We are committed to providing ethically sourced, premium hair extensions and the education you need to thrive. Join our community of artists creating beauty, responsibly.