Brand Tone

Reliable, Innovative, Powerful, Trustworthy, User-Focused, Value-Oriented

Brand Values

• •Innovation
• •Reliability & Durability
• •Power & Performance
• •User Convenience
• •Value
• •Customer Support
• •Legacy/Trust

Best Practices

• •Anchor to Core Values: Ensure all copy consistently reflects the identified brand values: Reliability, Innovation, Power, User Convenience, and Value. Every message should reinforce one or more of these.
• •Emphasize Solutions & Benefits: Focus on how the products solve customer problems (e.g., "peace of mind during outages," "effortless cleaning") rather than just listing features.
• •Use Clear, Confident Language: Avoid jargon where possible. Be direct, informative, and confident in the product's capabilities. The tone should convey expertise and trustworthiness.
• •Acknowledge Heritage, Focus on Modern Application: Briefly leverage the Westinghouse legacy for trust, but quickly pivot to how modern engineering and features benefit today’s user.
• •Be Authentic and Transparent (especially in support/FAQ copy): While marketing copy is positive, support-related communication should be empathetic and straightforward, acknowledging potential issues and clearly outlining solutions, which can help build trust even when problems arise. Address common concerns proactively if possible (e.g., "While powerful, our generators operate at sound levels typical for their class...").

Social Perception

Westinghouse Outdoor Equipment is generally perceived as a mid-tier brand that offers a lot of features for the price, making it an attractive option for budget-conscious consumers who still want robust capabilities. The legacy of the "Westinghouse" name lends an initial air of credibility, though savvy consumers understand it's a licensed brand for outdoor power products. There's an appreciation for the innovation in their products, such as tri-fuel generators and quiet inverter technology. However, there's a discernible segment of customer feedback that points to concerns about long-term durability and consistency in quality control for some units. Customer service experiences are polarized; some report excellent, quick support, while others express frustration with responsiveness or resolution. The brand is often seen as a viable alternative to more premium-priced brands, especially if the user is willing to potentially navigate occasional quality or service issues for a lower upfront cost.

Copy Examples

• •Headline (Generator): Westinghouse Power: Dependability When You Need It Most. Body: Don't let outages leave you in the dark. Our generators deliver robust, reliable power with features like remote start and extended runtimes, all backed by a legacy of trust. Power your life, uninterrupted.
• •Headline (Pressure Washer): Blast Away Grime. Effortlessly. Body: Tackle the toughest cleaning jobs with Westinghouse pressure washers. Engineered for maximum power and easy handling, you get a pristine clean, faster. Experience the difference true power makes.
• •Headline (Inverter Generator): Quiet Power for Work, Home, or Play. Body: Need dependable, clean power without the noise? Westinghouse inverter generators offer whisper-quiet operation, fuel efficiency, and safe power for all your sensitive electronics. Portable power, perfected.
• •Headline (General Brand): The Westinghouse Promise: Innovation. Performance. Value. Body: For over a century, Westinghouse has stood for quality. Today, our outdoor power equipment continues that tradition, offering innovative features, powerful performance, and exceptional value to help you get the job done.
• •Headline (Dual Fuel Generator): Fuel Your Freedom: Gas or Propane, Your Choice. Body: Unmatched versatility is here. Our Dual Fuel generators run on gasoline or propane, giving you flexible, reliable power wherever you are. More options, more power, more peace of mind. That’s Westinghouse.