Brand Tone

Friendly, accessible, practical, professional, innovative, authoritative. Aims to be trustworthy and approachable, emphasizing safety, reliability, and technological leadership.

Brand Values

• •Innovation
• •Reliability & Quality
• •Safety
• •Sustainability/Clean Energy
• •Customer Focus/Improving Lives
• •Integrity & Trust
• •Legacy & Heritage

Best Practices

• •Anchor in Heritage, Speak to Today: Leverage the rich history and trust associated with the Westinghouse name, but frame benefits and features in the context of modern consumer needs and technological advancements.
• •Emphasize Reliability and Practical Innovation: Focus on how Westinghouse products are dependable and make everyday tasks easier or more enjoyable through thoughtful, user-friendly innovation, rather than overly complex or unproven tech.
• •Maintain a Confident yet Accessible Voice: The tone should be assured, reflecting a brand with a strong legacy, but also warm, friendly, and easy for consumers to connect with. Avoid overly technical jargon for consumer-facing copy.
• •Visual and Verbal Cohesion: Ensure that the language used in copywriting aligns with the visual identity (which itself draws from historical brand elements). This creates a unified brand experience.
• •Segment-Specific Nuances within an Overarching Brand Voice: While the core values of innovation and reliability are central, allow for slight tonal adjustments. For example, copy for a new smart TV might highlight cutting-edge features, while copy for a ceiling fan might focus more on timeless design and dependable comfort. The underlying promise of Westinghouse quality should, however, remain consistent.

Social Perception

Westinghouse is perceived as a pioneering American company with a legacy of quality and innovation, but also faces mixed perceptions regarding the durability and performance of some modern consumer products. In the energy sector, it's seen as a major global player and a leader in nuclear technology.

Copy Examples

• •Westinghouse: Powering Your Moments, Yesterday, Today, and Tomorrow. For over a century, Westinghouse has been a trusted name in homes like yours. We continue that legacy by bringing you innovative, reliable appliances designed for modern life. Experience the quality that generations have counted on.
• •Smart. Simple. Westinghouse. Elevate your everyday with Westinghouse home solutions. From intuitive kitchen appliances to energy-efficient lighting, our products are designed with you in mind – making life easier, brighter, and more enjoyable.
• •The Future of Clean Energy, The Comfort of Home. With a heritage rooted in pioneering power, Westinghouse today offers solutions for a sustainable future and a comfortable present. Discover our range of eco-conscious home products that don't compromise on performance. (This could bridge the consumer and broader energy narrative if desired).
• •Reliability Reimagined. Westinghouse combines timeless quality with cutting-edge technology. Our latest [Product Category, e.g., Televisions] deliver the performance you expect and the innovation you deserve. See the difference a legacy of excellence makes.
• •Your Home, Powered by Trust. Choosing Westinghouse means choosing peace of mind. Our commitment to quality, innovation, and user-friendly design ensures that every product helps you create a home you love.