Brand Tone

Aspirational, innovative, product-centric, direct, confident, and emphasizing being "up-to-date" with the latest trends and innovations.

Brand Values

• •Innovation and Modernity
• •Individuality and Uniqueness
• •Quality and Design
• •Creativity

Best Practices

• •Lead with the "Why": Start by highlighting the problem the product solves or the unique benefit it offers, rather than just its features. For example, instead of "This is a 10,000mAh power bank," try "Stay charged through your busiest days with a power bank that fits in your pocket."
• •Use Aspirational Language: Employ words that evoke a sense of innovation, creativity, and exclusivity. Phrases like "redefine your space," "the future of," and "uniquely crafted" align with the brand's values.
• •Maintain a Focus on Design and Innovation: Consistently weave the core values of unique design and innovative technology into every product description and social media post. This reinforces the brand's identity as a curator of special items.
• •Keep it Clean and Confident: The copy should be clear, concise, and confident. Avoid overly casual slang or a humorous tone that might detract from the premium, design-focused feel of the products.
• •Encourage Discovery: Use calls-to-action that invite the audience to explore and be inspired, such as "Discover the collection," "Find your unique," or "Get inspired." This aligns with the value of creativity and individuality.

Social Perception

WESTHYPE is perceived as a niche, emerging online retailer. Its social perception is primarily shaped by the brand's own content, portraying it as a purveyor of interesting and unique gadgets and designer items, with low market penetration and customer interaction due to a lack of significant online chatter or reviews.

Copy Examples

• •The last notebook you'll ever need. Seamlessly sync your handwritten notes to the cloud and erase with a single wipe. Where timeless habit meets limitless technology. #FutureOfNotes #SmartTech
• •Style shouldn't compromise safety. Our foldable helmet fits in your bag, so you're always prepared for the ride. For the urban explorer who values design and practicality. #UrbanCommuter #InnovativeDesign
• •Defy gravity. Elevate your space with a plant pot that floats in mid-air. It’s not just a planter; it’s a conversation starter. Bring a touch of magic to your home. #UniqueHome #CreativeLiving
• •Tired of the cable chaos? Power up your phone, watch, and earbuds all in one sleek, minimalist hub. Declutter your desk and streamline your life. #TechOrganization #Westhype
• •Don't just follow trends, own them. At WESTHYPE, we curate the most innovative and unique products that add a touch of ingenuity to your everyday. Discover your next favorite thing. #BeUnique #Westhype