Brand Tone

Artisanal & Handcrafted, Warm & Inviting, Thoughtful & Inclusive, Modern & Elegant, Eco-Conscious

Brand Values

• •Quality Craftsmanship
• •Inclusivity & Well-being
• •Sustainability
• •Sensory Experience & Memory
• •Modern Aesthetics

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use terms that highlight the manual creation process and uniqueness of the products.
• •Focus on Sensory Details and Evoking Emotion: Use descriptive language that appeals to the senses (scent, sound of crackling wick, visual appeal of the vessel) and connects with feelings of comfort, memory, and well-being.
• •Highlight Inclusivity and Gentle Ingredients: Regularly mention that the candles are hypoallergenic and suitable for sensitive individuals to reinforce this key brand differentiator.
• •Maintain a Warm, Elegant, and Slightly Modern Voice: Ensure the language is inviting and sophisticated, reflecting the aesthetic of the concrete vessels and the quality of the ingredients.
• •Incorporate Eco-Conscious Messaging: Subtly weave in the sustainable aspects of the products, such as the eco-friendly wax and the reusability of the vessels.

Social Perception

The brand is perceived as offering high-quality, unique products that stand out due to their handcrafted nature and thoughtful ingredients.

Copy Examples

• •Headline: Elevate Your Space with Handcrafted Glow. Body: Discover West Glow Studio's artisanal concrete vessel candles, thoughtfully poured with Coconut Apricot wax and crackling wood wicks for a captivating, inclusive sensory experience.
• •Headline: Breathe Easy, Indulge Freely. Body: Our hypoallergenic candles are crafted for everyone. Gentle scents in modern concrete designs, perfect for sensitive individuals and those who appreciate mindful luxury.
• •Headline: Memories Illuminated. Body: Let the warm glow and evocative fragrances of West Glow Studio transport you. Handcrafted to inspire new memories and recall cherished moments.
• •Headline: Modern Elegance, Sustainable Soul. Body: Experience the unique beauty of our handcrafted concrete candles. Eco-friendly, repurposable, and designed to add a sophisticated touch to any décor.
• •Headline: Join Us & Craft Your Own Glow. Body: Unleash your creativity at a West Glow Studio candle-making workshop! Learn the art of candle making and design a bespoke piece to fill your home with warmth.