Brand Tone

Sophisticated, elegant, aspirational, professional, and confident, positioning products as heirlooms.

Brand Values

• •Quality Craftsmanship
• •Timeless Elegance
• •Customer-Centric Service
• •Heritage and Preservation

Best Practices

• •Use elegant and evocative language, such as "curated," "meticulously crafted," "timeless," "elegant," and "sophisticated," to reinforce the brand's premium positioning.
• •Focus on emotional value by connecting the product to the customer's life and memories, framing the narrative around preserving "family treasures" or "cherished keepsakes."
• •Highlight quality and craftsmanship by consistently mentioning that frames are "handcrafted" or "handmade to order" to emphasize care and justify the premium nature.
• •Maintain a professional and helpful tone in all communications, reflecting the brand's expertise and commitment to customer service.
• •Showcase a range of styles with consistent messaging, ensuring the core message of quality and elegance is present, while tailoring specific emotional appeal to each style (e.g., "rustic charm" for farmhouse frames, "opulent sophistication" for Baroque).

Social Perception

Overwhelmingly positive; customers perceive West Frames as a reliable, high-quality, and more affordable alternative to traditional framing, praising their outstanding products, careful packaging, prompt shipping, and personal service from a small, family-owned business.

Copy Examples

• •Your wedding day was timeless. Your frame should be too. Preserve your most cherished memories with our handcrafted Estelle Baroque frame and let your story adorn your walls for generations. #WestFrames #WeddingKeepsake #TimelessElegance
• •Reflect your style. Our new collection of ornate floor mirrors does more than just open up a room—it adds a statement of pure elegance. Elevate your home with a touch of curated sophistication. #HomeDecor #InteriorDesign #StatementMirror
• •Your art is unique. Your frame should be too. Get the perfect fit for your treasured paintings and prints with our custom framing service. Handcrafted quality, made to your exact specifications. [Create Your Frame]
• •Bring the warmth of the farmhouse to your walls. Our distressed pecan wood frames add a touch of rustic charm to any photo, turning your memories into cozy, timeless art. #FarmhouseDecor #RusticHome #PictureFrames
• •Subject: Don't Just Hang It, Showcase It. | Explore our curated collection of picture frames and discover the difference craftsmanship makes. From ornate gold-leaf to modern minimalist designs, find the perfect piece to elevate your décor. Enjoy free shipping on all orders.