Brand Tone

professional, expert, reliable, and quality-focused, innovation and enhanced capabilities

Brand Values

• •Quality
• •Reliability
• •Customer-Centricity
• •Expertise & Precision
• •Innovation

Best Practices

• •Emphasize Expertise and Precision: All copy should reflect deep technical knowledge and a focus on the accuracy and reliability of their products. Use precise terminology appropriate for engineering and technical audiences.
• •Highlight Quality and Certifications: Consistently mention ISO and TL certifications and the rigorous testing processes to reinforce the commitment to quality.
• •Maintain a Professional and Authoritative Voice: Avoid overly casual language. The tone should be confident, knowledgeable, and solution-oriented, befitting a trusted B2B partner.
• •Showcase Reliability and Heritage (while embracing innovation): Leverage the 30+ years of experience while integrating messaging about new capabilities through Tempo Communications to show a blend of stability and forward-thinking.
• •Focus on Customer Empowerment and Solutions: Frame product benefits around how they help technicians and engineers achieve efficiency, accuracy, and success in their applications, underscoring the customer-centric approach.

Social Perception

long-standing, reputable supplier of specialized, high-quality cables and test equipment

Copy Examples

• •Headline: Precision Engineered for Critical Connections. Body: For over 30 years, Westek Electronics, now a Tempo Communications company, has delivered mission-critical custom cables and test solutions you can trust. Ensure efficiency, accuracy, and reliability. Target: Engineers in aerospace and defense.
• •Headline: Your Trusted Partner in Telecommunications Testing. Body: Empowering technicians with robust, precision test equipment. Westek’s ISO-certified quality means accurate results, every time. Explore our innovative solutions. Target: Telecommunications field technicians and managers.
• •Headline: Quality You Can Build On. Reliability You Can Measure. Body: Westek Electronics: Specializing in custom cable assemblies and connectivity for the medical, industrial, and telecom sectors. Now with the expanded capabilities of Tempo Communications. Target: Procurement managers in medical device manufacturing.
• •Headline: Elevating Standards in Custom Connectivity. Body: From design to delivery, Westek provides high-quality, custom-engineered cable solutions tailored to your exact specifications. Experience our commitment to innovation and customer success. Target: R&D departments needing specialized cable solutions.
• •Headline: The Strength of Experience. The Power of Innovation. Body: Westek Electronics, backed by Tempo Communications, continues its legacy of excellence in test and measurement. Discover tools designed for durability and precision in the most demanding environments. Target: Industrial sector engineers.