Brand Tone

Community-Oriented & Supportive, Authentic & Rooted in Culture, Warm & Welcoming, Passionate & Purpose-Driven

Brand Values

• •Community Empowerment
• •Indigenous Heritage & Cultural Preservation
• •Support for Local & Small Businesses
• •Sustainability
• •Inclusivity & Connection
• •Female Empowerment

Best Practices

• •Lead with Community & Connection: Always frame messaging around the positive impact on the community, artisans, and customers. Highlight stories of collaboration and support.
• •Weave in Indigenous Heritage Authentically: Share stories, use Indigenous languages respectfully (like "Misiyh" for thank you, as seen on their site), and consistently feature and credit Indigenous artists and their work. Ensure this is done with genuine understanding and appreciation.
• •Maintain a Warm, Inclusive, and Relatable Voice: Use welcoming language. On social media, continue the authentic, slightly informal, and personal style that shows the human side of the brand. Don't be afraid of lightheartedness (like the dog mascot).
• •Emphasize Values in Product Descriptions & Campaigns: Connect products back to core values like sustainability, local sourcing, female empowerment, and cultural significance. Explain *why* a product is special beyond its physical attributes.
• •Be Purpose-Driven in All Communications: Remind the audience of the "why" behind West Coast Wildflowers – that it's more than just commerce; it's about fostering positive change, empowerment, and cultural celebration.

Social Perception

Positive & Respected, Authentic & Culturally Significant, Community Hub, Engaging & Relatable (Social Media)

Copy Examples

• •Headline: More Than a Shop: It's a Community. Body: At West Coast Wildflowers, every item tells a story of local artistry and Indigenous heritage. Discover gifts that give back and join a movement that celebrates connection and empowers our vibrant West Coast communities. #ShopLocal #IndigenousOwned #CommunityLove
• •Headline: Rooted in Tradition, Blooming with Purpose. Body: Explore our Indigenous Collection, a curated selection of handcrafted treasures directly from British Columbia's talented artisans. Each piece is a celebration of culture, resilience, and the enduring spirit of Indigenous entrepreneurship. #WCWildflowers #IndigenousArt #SupportIndigenous
• •Headline: Gifts That Grow Good. Body: Choosing West Coast Wildflowers means choosing sustainability and supporting Canadian makers. From ethically sourced skincare to unique, handcrafted homewares, find something special that aligns with your values and helps our planet flourish. #SustainableShopping #MadeInCanada #EcoFriendlyGifts
• •Headline: Your Safe Space for Authentic Finds. Body: Step into a world where everyone is welcome. West Coast Wildflowers is proud to be a female-powered, Indigenous-owned boutique championing inclusivity and showcasing the best of Canadian talent. Feel the warmth, share the laughter, and discover something truly unique. #FemalePowered #BIPOCSafe #TwoSpiritPride #WCWCommunity
• •Headline: From Our Family to Yours: The Story Behind Every Product. Body: Founded with a passion for culture and a commitment to community, West Coast Wildflowers brings you closer to the makers and their stories. Meet Alissa, Cody, and even our "Goodest Store Greeter" Bow, and become part of our extended family. #FamilyOwned #IndigenousBusiness #VancouverIsland