Brand Tone

Value-driven/Promotional, Informative, Enthusiastic/Passionate, Direct and Sales-Oriented

Brand Values

• •Affordability/Value
• •Product Selection/Variety
• •Customer Service (Stated)
• •Promoting a Smoking Alternative
• •Industry Expertise/Experience
• •Compliance (Stated)

Best Practices

• •Focus on Value and Savings: Consistently highlight discounts, deals, and competitive pricing in product descriptions, headlines, and promotional materials. Use phrases like 'best price,' 'save big,' 'affordable,' 'discount.'
• •Use Enthusiastic and Approachable Language: Inject passion for vaping into the copy. Use exclamation points where appropriate and speak directly to the customer in a friendly, informal manner (e.g., 'We got you!'). Avoid overly technical jargon unless explaining product features clearly.
• •Be Direct and Action-Oriented: Clearly state what you offer and what you want the customer to do. Use strong calls to action like 'Shop Now,' 'Discover Today,' 'Get Yours.'
• •Highlight Variety and Newness: Emphasize the wide selection of products and brands available. Regularly promote new arrivals and trending items to create a sense of excitement and being up-to-date with industry trends.
• •Subtly Reinforce Experience and (Stated) Authority (Use with Caution Given Mixed Reviews): While customer service perception is mixed, the brand can still leverage its longevity ('Since 2013') and its aim to provide expertise. However, this needs to be balanced with genuine efforts to improve and address customer service shortcomings to be credible. Focus on product knowledge and industry involvement.

Social Perception

Divided: Some see it as a go-to source for affordable vape products, while others have concerns about shipping times and customer service. There's a disconnect between stated values and customer experiences, impacting overall public perception.

Copy Examples

• •Headline: HUGE Savings on Your Favorite Vape Juice! 💧 Stock Up & Save BIG! Body: Why pay more? West Coast Vape Supply delivers premium vape brands right to your door at prices that can't be beat. From the latest disposables to classic e-juice flavors, find your all-day vape for less. Shop now and taste the savings!
• •Headline: Cloud Chaser? Flavor Fanatic? We Got You! 💨 Body: Explore thousands of products at West Coast Vape Supply – your one-stop shop for all things vape! We’re as passionate about vaping as you are, constantly updating our inventory with the hottest mods, tastiest juices, and essential coils. Get geared up today!
• •Headline: Ditch the Smokes, Embrace the Flavor! 🚭➡️🍓🍉🥭 Body: Ready to make the switch? West Coast Vape Supply is here to help with amazing deals on starter kits and a massive selection of e-liquids. Discover a better way to enjoy nicotine. Your journey starts here!
• •Headline: Deals Dropping Daily! 👇 Don't Miss Out on Insane Prices! Body: At West Coast Vape Supply, 'discount' is our middle name! We're always finding ways to bring you the best vape gear without breaking the bank. Check out our latest arrivals and promotions – your wallet will thank you!
• •Headline: Your #1 Source for Premium Vape Supplies – Since 2013! 🏆 Body: Trust the experts at West Coast Vape Supply for all your vaping needs. We’ve been serving the community for over a decade with top brands, unbeatable prices, and a commitment to helping you vape smarter. Experience the West Coast difference!