Brand Tone

Educational & Informative, Passionate & Enthusiastic, Community-Oriented & Friendly, Down-to-Earth & Practical, Natural & Organic

Brand Values

• •Education
• •Sustainability & Self-Sufficiency
• •Local Focus & Community
• •Quality & Expertise
• •Passion for Nature

Best Practices

• •Always Educate and Empower: Frame content around sharing knowledge, tips, and how-to's. Even promotional posts should have an element of learning.
• •Speak with Passion and Authenticity: Let genuine enthusiasm for plants and gardening shine through. Use relatable language and share personal experiences or farm stories when appropriate.
• •Keep it Local and Relevant: Continuously reference the specific growing conditions of Vancouver Island and tailor advice accordingly. Highlight the "local" aspect of the nursery and classes.
• •Foster a Sense of Community: Encourage interaction, ask questions, and respond to comments in a friendly and helpful manner. Use inclusive language like "fellow gardeners" or "our growing community."
• •Stay True to Practical, Natural Solutions: Emphasize sustainable and organic approaches. Offer solutions that are accessible and effective for the home gardener. Focus on the benefits of perennial edibles – less work, more harvest over time.

Social Perception

A knowledgeable and specialized source for edible plants suitable for the local climate. A friendly, approachable, and educational resource for aspiring and experienced gardeners. A community-focused business passionate about sustainable food practices. Trustworthy, due to their specific focus and educational approach.

Copy Examples

• •Instagram Post (Image: Lush perennial herb garden): "Discover the joy of a garden that gives back, year after year! 🌱 Our edible perennials are perfect for Vancouver Island growers. Learn what thrives in your backyard! Visit our Errington farm – link in bio for nursery hours & upcoming workshops. #WestCoastPlants #GrowYourOwnFood #VanIsleGardening #PerennialPower #SupportLocal"
• •Facebook Event (For a Seed Starting Workshop): "Ready to get your hands dirty? 🌱 Join our 'Seed Starting for the Home Vegetable and Flower Garden' workshop this [Month]! We keep classes small for lots of personal guidance. Perfect for beginners and seasoned green thumbs alike! Book your spot on our website: [link] #GardeningClasses #ErringtonBC #WestCoastPlantsEd #LearnToGrow #VanIsleEvents"
• •TikTok Video Script (Short, energetic video showing someone harvesting berries): "From our farm to your future feast! 🍓 These [Berry Type] are just one of the amazing edible perennials we nurture. Want to grow your own? We'll show you how! Follow for daily garden wisdom! #TikTokGardening #EdiblePlants #WestCoastPlants #VancouverIsland #GrowFoodNotLawns #FarmFresh"
• •Website Blog Snippet (Intro to a post about companion planting): "Ever wonder which plants make the best neighbours? 🤔 Companion planting isn't just garden folklore; it's a smart way to boost harvests and keep pests at bay, naturally! At West Coast Plants, we're all about sharing practical tips for your edible garden success. Let's dig into some perfect pairings for your perennial patch... [Read More] #OrganicGardening #CompanionPlanting #GardenTips #WestCoastPlantsBlog"
• •Email Newsletter Subject Line: "🌿 Your Guide to a Thriving Edible Garden on the Island + New Workshop Dates!" Body Snippet: "Hello fellow plant lover! At West Coast Plants, we believe everyone can experience the satisfaction of harvesting their own food. This month, we're sharing tips on [Specific Seasonal Tip] and announcing new dates for our popular [Workshop Name] class right here on our Errington farm! [Link to learn more/sign up]"