Brand Tone

Thoughtful, local, and premium.

Brand Values

• •Local Sourcing and Community Support
• •Quality and Curation
• •Convenience and Customer Service

Best Practices

• •Always Emphasize "Local": Consistently use words like "local," "West Coast," "British Columbia," and "Victoria" to reinforce the brand's core value of supporting the community.
• •Use Premium and Descriptive Language: Words like "gourmet," "artisanal," "handcrafted," and "curated" will maintain the brand's high-quality perception. Describe the products in a way that evokes a sense of taste and quality.
• •Highlight Convenience: Regularly mention perks like "free delivery," "quick and easy," and "next-day delivery" to appeal to customers looking for a hassle-free gifting solution.
• •Maintain a Personal and Thoughtful Tone: Use language that is warm, friendly, and caring. Phrases like "thoughtfully selected" and "a gift from the heart" will resonate with customers seeking a personal touch.
• •Showcase the Occasion: Tailor copy to specific events like birthdays, holidays, and corporate gifting to show the versatility of the gift baskets. This helps customers visualize the perfect gift for their needs.

Social Perception

The public perception of West Coast Gift Baskets appears to be positive. Customers appreciate the personalized service and the uniqueness of the locally sourced products. The brand is seen as a go-to for thoughtful, high-quality gifts that represent the West Coast, and its association with other local brands solidifies its image as a community-oriented business.

Copy Examples

• •The Best of the West Coast, All in One Basket. Discover the finest local flavors and artisanal crafts from British Columbia. Our thoughtfully curated gift baskets are the perfect way to share a piece of the West Coast with someone special.
• •Effortless Gifting, Unforgettable Impressions. Make any occasion memorable with a West Coast Gift Basket. With free delivery in Greater Victoria, sending a beautiful, locally-sourced gift has never been easier.
• •Celebrate with Local Charm. From birthdays to thank-you gifts, our gourmet baskets are filled with the best local treats the West Coast has to offer. Give a gift that supports our community and delights the senses.
• •A Taste of Victoria, Delivered to Your Door. Experience the unique flavors of Victoria with our specially curated gift baskets. Each one is a celebration of the amazing artisans and producers in our own backyard.
• •More Than a Gift, It's a West Coast Experience. Every basket tells a story of local passion and craftsmanship. Share the spirit of the West Coast with a gift that's as unique and beautiful as the region itself.