Brand Tone

Artisanal & Educational: Serene, mindful, and deeply connected to nature. The language is informative and transparent, aiming to educate about natural benefits and dangers of synthetics. Professional yet personal, evoking calm, craftsmanship, and trust.

Brand Values

• •Natural Purity
• •Artisanal Craftsmanship
• •Transparency and Education
• •Nature-Inspired
• •Bridging Tradition and Modernity

Best Practices

• •Lead with the "Why": Always connect the copy back to the brand's origin story—the search for safe, natural alternatives to mass-market chemical products. This reinforces authenticity and trust.
• •Use Sensory, Nature-Inspired Language: Incorporate evocative words that reference the Pacific Northwest—"serene," "lush," "majestic mountains," "ocean's waves." This anchors the brand in its inspirational landscape.
• •Emphasize "Artisan" and "Local": Consistently use terms like "handcrafted," "local artisans," "small-batch," and "locally sourced" to highlight the value of craftsmanship and community.
• •Maintain an Educational Voice: Frame product descriptions not just as a list of benefits, but as a source of information. Explain why natural ingredients are better and what harmful elements are being avoided.
• •Keep it Clean and Simple: The copy's structure should mirror the product formulas—uncluttered, direct, and honest. Avoid overly promotional hype and focus on the inherent quality of the products.

Social Perception

The brand is perceived as niche, high-quality, and trustworthy. It appeals to consumers who are conscious about ingredients, support local artisans, and value aesthetically pleasing, nature-centric products. Growth likely relies on its website and word-of-mouth due to limited external online presence.

Copy Examples

• •Your skin deserves the purity of nature. Our Illuminate botanical facial oil is a tribute to the serene forests of the Pacific Northwest, crafted by local artisans. Reveal your natural radiance, free from anything synthetic. This is skincare as nature intended.
• •From our coast to your home. West Coast Essentials was born from a simple need for safer, natural alternatives. Today, we partner with local makers to bring you artisan goods that honor craftsmanship and the wild beauty of our home. Discover wellness, authentically crafted.
• •It started with a simple question: why are everyday products filled with harmful chemicals? We decided to create the answer ourselves. Inspired by the majestic landscapes of Vancouver, we craft wellness goods with pure ingredients and transparent formulas. No secrets, just nature.
• •Tired of Toxins? So Were We.
• •Capture the essence of a coastal summer. Our Wilder botanical spray is handcrafted with high-quality botanicals, bringing the fresh, wild air of the West Coast to your senses. A simple formula for a pure experience.