Brand Tone

Caring and Compassionate, Knowledgeable and Trustworthy, Supportive and Personal, Natural and Wholesome, Community-Oriented

Brand Values

• •Health and Wellness
• •Quality and Purity
• •Transparency
• •Holistic Approach
• •Customer Support
• •Ethical Sourcing and Production
• •Giving Back

Best Practices

• •Prioritize "Wholesome" and "Natural" Language: Consistently use terms like "organic," "human-quality," "fresh," "whole foods," "locally sourced," and "natural" when describing ingredients and products. Avoid overly scientific or processed-sounding jargon.
• •Emphasize Care and Compassion: Frame messaging around the love and care owners have for their dogs. Use empathetic language, especially when addressing health concerns, showcasing understanding and a desire to help.
• •Share Knowledge, Build Trust: Back up claims with information about ingredient quality, nutritional balance (e.g., meeting NRC guidelines), and the benefits of a whole-food diet. Position the brand as an educated and reliable resource.
• •Incorporate Testimonials and Personal Stories: Leverage the powerful stories of improved dog health and owner satisfaction. Featuring Joanne Fraser's passion and direct involvement can also reinforce the personal, supportive aspect of the brand.
• •Maintain a Helpful and Supportive Voice: Whether in product descriptions, blog posts, or social media interactions, ensure the tone is approachable, helpful, and ready to guide customers in making the best nutritional choices for their dogs. Offer solutions and support rather than just selling products.

Social Perception

Highly Trusted by Customers, Seen as a Premium, High-Quality Option, Appreciated for Personalized Service, Eco-Conscious and Ethical, Convenient Solution for Homemade Diets

Copy Examples

• •Headline: Nourish Their Best Life, Naturally. Body: Give your cherished companion the vibrant health they deserve. Our West Coast Canine Life pre-mixes blend human-quality, organic ingredients, lovingly crafted to support a long, happy, and energetic life. Because they're family.
• •Headline: Sensitive Stomach? Allergies? See the Difference Whole Foods Can Make. Body: Tired of guessing games with your dog's diet? West Coast Canine Life offers a gentle, transparent solution. Our carefully selected organic ingredients and balanced recipes help soothe sensitivities and build a foundation of health from the inside out.
• •Headline: More Than Just Dog Food, It's Peace of Mind in Every Muffin. Body: Know exactly what goes into their bowl. With West Coast Canine Life, you're baking love and optimal nutrition into every meal. Human-quality, locally sourced, and backed by a passion for canine wellness.
• •Headline: From Our West Coast Kitchen to Yours: A Recipe for Health. Body: Inspired by a love for dogs and a commitment to their well-being, West Coast Canine Life provides the perfect start to a wholesome, home-cooked diet. Join our community of pet parents choosing fresh, organic, and utterly delicious for their furry best friends.
• •Headline: Supporting Their Health Journey, Every Step of the Way. Body: Whether you have a playful puppy or a senior companion with special dietary needs, West Coast Canine Life is here for you. Our founder, Joanne, offers personalized support, ensuring your dog gets the precise nutrition they need to thrive.