Brand Tone

Authentic & Passionate, Casual & Approachable, Visually Driven, Community-Oriented, Proudly Local

Brand Values

• •Quality
• •Authenticity
• •Local Connection/Pride
• •Passion for Surf & Coastal Lifestyle
• •Style & Design

Best Practices

• •Incorporate relaxed, common Australian English and surf-related slang where appropriate, but avoid overdoing it to maintain broad appeal.
• •Let the stunning coastal imagery do much of the talking. Copy should complement and enhance the visual narrative, not overpower it. Keep it concise and impactful.
• •Continuously weave in the brand's origin story and passion for the West Coast lifestyle. Remind customers that they're buying into a piece of that authentic experience, not just a product.
• •Use inclusive language ("we," "us," "our coastal family"). Ask questions to encourage engagement and make followers feel part of the West Coast Store community. Feature user-generated content when possible.
• •Ensure that all copy, imagery, and inspirations genuinely reflect the Western Australian coastal experience. This authenticity is a key differentiator and value proposition. Highlight local landmarks, surf spots (if appropriate), and the unique spirit of WA.

Social Perception

Positive & Appreciative, Emerging Brand Awareness, Seen as Locally Inspired, Desirable Products

Copy Examples

• •Sun-drenched days and salty hair – that's the West Coast way. 🌊 Our new [T-Shirt Name] tee just dropped, capturing that perfect offshore breeze. Premium comfort, pure WA vibes. Tap to shop and live the coast. #WestCoastAU #SurfStyle #NewCollection #WA
• •Born from the waves and rugged coastline of Western Australia. West Coast Store brings you premium surf and streetwear that feels like home. Explore the latest collection and wear your coast. 👉 [Link to Website] #SupportLocalWA #WestCoastVibes #AustralianMadeFashion
• •Wrap yourself in West Coast warmth with our [Hoodie Name] Hoodie. Crafted for those chilly dawn patrols or sunset sessions, this premium hoodie combines ultimate comfort with a design inspired by WA's iconic [mention a specific inspiration, e.g., surf break, coastal feature]. More than just a hoodie, it's a piece of the coast.
• •Ride the Wave 🌊 Free Shipping On All West Coast Gear!
• •Weekend plans: Surf session 🏄‍♂️ or Coastal cruise 🚗? Either way, do it in West Coast style! Check our latest drops! [Link sticker]