Brand Tone

Professional, Knowledgeable, Friendly, Approachable, Established, Trustworthy, Customer-Centric, Quality-Oriented

Brand Values

• •Customer Satisfaction: A core focus is providing excellent customer service and helping customers achieve their design goals.
• •Quality: Offering high-quality imported and domestic tiles and stone.
• •Legacy & Experience: Proud of their long history and generational expertise in the tile industry.
• •Value: Striving to provide "excellent pricing" and "create value" for customers.
• •Expertise & Guidance: Assisting customers with design choices and product knowledge.
• •Community Focus: "Locally owned" implies a connection and commitment to the local area.

Best Practices

• •Emphasize Heritage & Trust: Consistently weave in the long-standing history and family-owned aspect to build trust and convey experience (e.g., "Four generations of expertise," "A legacy of quality since [Year]").
• •Maintain a Helpful, Expert Voice: Ensure language is informative and showcases knowledge, offering solutions and guidance rather than just listing products. Use phrases like "Our experts can help you..." or "We guide you through..."
• •Balance Professionalism with Friendliness: While highlighting expertise and quality, keep the tone approachable and welcoming, reflecting the "friendly locally owned tile shop" identity. Avoid overly technical jargon unless explaining a specific benefit.
• •Focus on Quality and Value: Regularly mention the "finest imported and domestic" materials, "high-quality products," and the "value" offered, reinforcing the brand’s commitment to these aspects.
• •Be Customer-Centric in Every Communication: Frame benefits around the customer’s needs and aspirations (e.g., "helping you achieve your dream kitchen," "transforming your space"). Highlight the personalized service and design assistance.

Social Perception

Positive: Customers generally have a very positive view, frequently praising the helpful and knowledgeable staff, the wide selection, and the quality of the products. Reliable Partner for Renovations: Seen as a go-to place for those undertaking kitchen and bathroom remodeling projects. Helpful Design Resource: Valued for their design assistance and showroom experience. Established Local Business: Recognized as a long-standing business in the Scarsdale area.

Copy Examples

• •Transforming Westchester Homes for Over 100 Years. Your Vision, Our Expertise. At Westchester Tile & Marble, our family has been helping bring beautiful designs to life for four generations. Visit our Scarsdale showroom by appointment and let our friendly experts guide you through our exquisite collection of the finest tiles and stone. Quality you can trust, service you’ll remember.
• •More Than Just Tile. It's the Foundation of Your Dream Space. Discover a world of possibilities at Westchester Tile & Marble. From stunning backsplashes to elegant flooring, our curated selection of high-quality porcelain, stone, and glass tiles offers something for every style. Our knowledgeable team is here to help you make the perfect choice.
• •Expert Advice, Exceptional Tile. Your Local Scarsdale Showroom Awaits. Planning a kitchen or bathroom update? The professionals at Westchester Tile & Marble provide personalized design assistance and a vast selection of imported and domestic tiles. Experience the difference that generations of expertise can make for your home.
• •Lasting Beauty, Timeless Quality. Westchester Tile & Marble. We believe in creating value that endures. That’s why we source only the finest materials and offer dedicated customer service. For high-quality products and excellent pricing backed by a century of trust, choose Westchester Tile & Marble.
• •Your Project Partner, From Concept to Stunning Reality. At Westchester Tile & Marble, we're more than suppliers; we're your partners in design. Our team is passionate about helping you select the perfect tiles to reflect your taste and enhance your home. Book your showroom appointment today and let's create something beautiful together.