Brand Tone

Friendly, Knowledgeable, Passionate, Community-Oriented, Professional (in wholesale context)

Brand Values

• •Quality
• •Expertise & Knowledge
• •Customer Focus/Service
• •Community & Local Support
• •Passion for Plants/Gardening
• •Innovation (stated in wholesale context)
• •Core Values (stated on their wholesale-focused "Who We Are" page): Get It Done, Ownership, Excellence, Risk Taker, Open-Honest & Constructive

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Friendly, Knowledgeable, Passionate, Community-Oriented) with specific examples of "do's and don'ts" for language, sentence structure, and common phrases. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand the typical customer (e.g., home gardeners, plant enthusiasts, local community members) and use language that resonates with them – avoid overly technical jargon unless explaining something specific, and keep it welcoming.
• •Prioritize "Helpful & Informative": Infuse copy with genuine advice, tips, and insights that offer value beyond just selling a product. This reinforces expertise and builds trust.
• •Emphasize Community & Local Connection: Regularly incorporate phrases that highlight being a local, family-owned business. Share stories or features that connect with the local area or customer experiences.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and any in-store signage is harmonious. Regular review and cross-checking can help maintain this consistency.

Social Perception

Positive (General), Respected in the Industry, Limited Direct Retail Feedback (Online)

Copy Examples

• •Instagram Post (New Arrival): "Hello, sunshine! ☀️ Our NEW shipment of vibrant Calibrachoa has just landed, and they are bursting with color! Perfect for adding a pop to your patios and baskets. Our expert team is here to help you pick the perfect companions for these beauties. Swing by this week – your garden will thank you! #WestcanBlooms #NewCollection #GardeningJoy #LocalGardenCentre"
• •Facebook Ad (Workshop): "Unlock your green thumb! 🌱 Join our 'Container Gardening Essentials' workshop this Saturday at Westcan Greenhouses. Learn from our seasoned plant pros how to create stunning, long-lasting planters. Fun, friendly, and packed with tips! Limited spots – book yours today via the link in our bio! #WestcanWorkshops #GrowWithUs #LangleyEvents #SupportLocal"
• •Website Product Description (Perennial): "Meet the 'Starry Night' Coreopsis – a hardy perennial that brings a galaxy of cheerful yellow blooms to your garden year after year. Low-maintenance and a favorite of local pollinators! Our Westcan family has been growing healthy, happy plants for decades, so you can trust you're getting the best. Questions? Our friendly experts are always here to help! Add a little stardust to your beds today."
• •Email Newsletter Snippet (Seasonal Tip): "As the evenings get a bit cooler, it's time to think about bringing those tender tropicals indoors! Not sure where to start? Our latest blog post (link below!) shares our top tips for a smooth transition, ensuring your leafy friends stay vibrant all winter long. From our family greenhouse to your home, we're here to help you succeed! #PlantCare #WestcanTips #IndoorGardening"
• •Promotional Banner (Website): "Your Local Green Oasis! Family-owned and bursting with quality plants & expert advice. Discover the Westcan difference today."