Brand Tone

Aspirational, serene, and sophisticated.

Brand Values

• •Mindful Living
• •Curated Quality
• •Timeless Minimalism
• •Creating a Sanctuary
• •Accessible Elegance

Best Practices

• •Lead with Emotion, Support with Function: Start copy by evoking a feeling (calm, joy, peace) that the product helps create. Follow up with the functional benefits.
• •Use a Serene Vocabulary: Consistently use words associated with the brand’s core values, such as 'sanctuary', 'tranquility', 'mindful', 'serene', 'curated', 'essential', 'timeless', and 'harmony'.
• •Maintain a Sophisticated but Simple Structure: Write in clear, elegant sentences. Avoid overly complex language, exclamation points, or casual slang.
• •Speak to 'Creating,' Not Just 'Buying': Frame the purchase as an act of creation, emphasizing how customers can craft or build their personal sanctuary.
• •Ensure Visual and Textual Harmony: Every piece of copy should directly complement the visual it accompanies, ensuring synergy across all platforms.

Social Perception

Overwhelmingly positive; viewed as aesthetically pleasing and inspirational, high-quality, trustworthy, and a specialist in minimalist and neutral home decor.

Copy Examples

• •The beauty of simplicity. Our hand-finished ceramic vase is a quiet statement piece, designed to bring a touch of organic texture and calm to any corner of your home. A vessel for your favorite blooms or a minimalist sculpture on its own. Discover timeless essentials at the link in our bio. #WestberryHome #MinimalistDecor #HomeSanctuary
• •Create Your Calm: New Arrivals for Mindful Living
• •Natural Linen Duvet Cover Set: Embrace restful nights and slow mornings with our 100% natural linen bedding. Breathable, impossibly soft, and gentle on your skin, this duvet set is designed to get better with every wash. Transform your bedroom into the ultimate sanctuary and sleep in the simple luxury you deserve.
• •Declutter Your Space, Declutter Your Mind. At Westberry Home, we believe an organized home is the first step to a peaceful life. Explore our curated collection of minimalist storage solutions and decorative objects designed to bring harmony and style to your space. Shop now for a more serene tomorrow.
• •Your morning ritual, elevated. Our stoneware mugs feature a minimalist design and a satisfying weight, perfect for moments of quiet reflection. Tap to shop the collection and make every day more mindful.