Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Ethical & Transparent, Knowledgeable & Educational, Quality-Conscious & Proud, Humorous (Subtly)

Brand Values

• •Quality & Freshness
• •Sustainability & Environmental Responsibility
• •Ethical Sourcing & Transparency
• •Customer Satisfaction & Community
• •Accessibility & Simplicity
• •Passion for Coffee

Best Practices

• •Embrace Passionate Authenticity: Let genuine enthusiasm for coffee and your ethical mission shine through. Use vivid language to describe flavors and the roasting process. Share your 'why' transparently.
• •Maintain a Friendly, Approachable Voice: Use conversational language. Don't be afraid of a little humor (like the 'bribed neighbours' or Bertie the CEO). Engage directly with your audience on social media.
• •Lead with Your Values: Consistently weave in your commitment to quality, sustainability, and ethical sourcing. Make these core values, not just afterthoughts, in your product descriptions, social posts, and 'About Us' story.
• •Educate and Empower: Share knowledge about coffee in an accessible way. Provide brewing tips and explain what makes your coffee special (e.g., roasting technique, bean origins) without being condescending. Help customers feel confident in brewing great coffee.
• •Show, Don't Just Tell: Use high-quality visuals of your coffee, the roasting process, your team (and Bertie!), and your sustainable packaging. Share customer testimonials and stories that reflect your brand values in action.

Social Perception

Highly Regarded for Quality & Taste, Trusted & Ethical Brand, Innovative, Reliable & Efficient, Good Value, Approachable & Authentic

Copy Examples

• •Headline: Taste the Difference. Feel the Goodness. Body: At West Berkshire Roastery, every bean tells a story of ethical sourcing and award-winning flavour. Freshly roasted to order and speeding to your door in our eco-friendly packaging. Sip sustainably, smile genuinely. #WBRCoffee #EthicalSip #FreshlyRoasted
• •Headline: Your Morning Ritual, Reimagined. Body: Tired of blah coffee? We get it. That’s why we started West Berkshire Roastery – to bring you exceptional, easy-to-brew coffee that’s as kind to the planet as it is to your taste buds. Join the WBR family (Bertie the Labrador approved!). #SpecialtyCoffeeMadeSimple #GoodMorningGoodDeeds
• •Headline: Beyond the Bean: Coffee with a Conscience. Body: We’re not just roasting coffee; we’re cultivating change. From planting a tree for every order to our groundbreaking recyclable cans, choose West Berkshire Roastery for a cup that truly makes a difference. Discover our story and our commitment to a greener planet. #SustainableCoffee #WBRCares
• •Headline: From Our Roaster to Your Mug – Peak Freshness Guaranteed. Body: Why settle for stale? Our beans are roasted *after* you order, locking in those incredible notes of chocolate, caramel, and beyond. Experience the vibrant taste of truly fresh, award-winning coffee. Next day delivery on orders over £15! #ArtisanRoast #CoffeePerfection
• •Headline: Join the WBR Herd! ☕️🌿 Body: Looking for coffee that’s big on flavour and small on footprint? You've found your flock! West Berkshire Roastery offers delicious, ethically sourced, and sustainably packaged coffee. Plus, our office dog, Bertie, gives it two paws up! Sign up for our newsletter for brewing tips and a cheeky discount. #WestBerkshireRoastery #DogApprovedCoffee #EcoFriendlyBrew