Brand Tone

Helpful & Knowledgeable, Friendly & Approachable, Community-Oriented, Value-Conscious & Practical, Enthusiastic & Passionate

Brand Values

• •Quality
• •Customer Support & Education
• •Value & Honesty
• •Community
• •Supporting Creators
• •Veteran-Owned Pride

Best Practices

• •Speak Your Customer's Language: Use terms and references that resonate with the crafting community (e.g., "weeding vinyl," "sublimation," "HTV"). Keep it enthusiastic and positive.
• •Prioritize Helpfulness: Frame product descriptions and social media posts around solving a crafter's problem or helping them achieve a desired outcome. Offer tips and advice freely.
• •Be Approachable and Friendly: Use a conversational style. Ask questions to engage your audience. Respond to comments and inquiries with warmth and a willingness to assist.
• •Show, Don't Just Tell, Your Expertise: Instead of just saying you're knowledgeable, demonstrate it through tutorials, detailed guides, and clear explanations of how to use your products. Back up claims of quality with specifics where possible (e.g., "Our IntegriPro® HTV is known for its easy weeding and durability").
• •Foster Community Spirit: Encourage user-generated content. Highlight customer projects (with permission). Use inclusive language that makes crafters feel like they are part of the WeSplurge family.

Social Perception

A Reliable Source for Quality Crafting Supplies, Knowledgeable and Helpful, Friendly and Customer-Focused, More Than Just a Store, A Supporter of the DIY Community

Copy Examples

• •Headline: Unleash Your Inner Artist! ✨ Body: Got a project brewing? WeSplurge.com is your happy place for vibrant vinyl, dazzling glitter, and all the tools you need to bring your vision to life. Let's make something amazing together! Our experts are always here to help you pick the perfect supplies.
• •Headline: Stop Dreaming, Start Creating! Body: From eye-popping HTV for your custom tees to the perfect sublimation blanks for unique gifts, find your creative fuel at WeSplurge.com. Quality supplies, friendly advice, and endless inspiration await. What will you splurge on today?
• •Headline: Your Crafting Questions, Answered! 🤓 Body: New to vinyl? Puzzled by sublimation? Don't sweat it! At WeSplurge.com, we not only stock premium supplies but also share our know-how. Check out our tutorials or pop by – we love talking crafts!
• •Headline: More Sparkle, Less Spend! ✨ Body: Get your glitter fix without breaking the bank! WeSplurge.com offers a dazzling array of loose glitters sold by the half-ounce, so you buy only what you need. Plus, discover our exclusive IntegriPro® vinyl for projects that truly shine.
• •Headline: Join the WeSplurge Creative Crew! Body: Whether you're a seasoned pro or just starting your DIY journey, WeSplurge.com is your supportive partner. Explore our huge range of supplies, get inspired by fellow creators, and remember – your vision manifestation begins here!