Brand Tone

Professional, informative, and innovative. Empathatic & patient-focused (especially in direct-to-consumer messaging)

Brand Values

• •Accuracy & Reliability
• •Accessibility & Convenience
• •Innovation
• •Empowerment
• •Patient-Centricity/User Experience
• •Transparency & Trust

Best Practices

• •Prioritize Clarity and Accuracy: Given the medical nature of the product, all claims should be precise, backed by evidence (like FDA clearance or clinical study correlations), and easy for both professionals and educated consumers to understand. Avoid jargon where simpler terms suffice, especially for direct-to-consumer communication, but maintain scientific integrity for professional audiences.
• •Balance Professionalism with Empathy: While maintaining an authoritative, expert voice, remember the end-user is often someone struggling with sleep issues. Infuse copy with understanding and a focus on solutions and improved quality of life.
• •Highlight Innovation Responsibly: Showcase the cutting-edge nature of the technology and its benefits (e.g., longitudinal tracking, detailed metrics) without overhyping or making unsubstantiated claims. Focus on how innovation translates to tangible user benefits like convenience and better data.
• •Educate and Empower: Use copy as an opportunity to educate the audience about sleep health and how Wesper’s data can empower them to take control of their well-being or, for professionals, to enhance patient care.
• •Maintain Consistency Across Channels: Ensure the tone—professional, informative, innovative, and empathetic—is consistently applied across the website, social media, marketing materials, and customer communications. This builds brand recognition and trust. For example, even in response to negative reviews, maintain a helpful and professional tone.

Social Perception

Wesper is generally perceived as a legitimate and innovative player in the health-tech and sleep medicine space. The FDA clearances lend significant credibility. Users appreciate its ease of use, comfort, the detailed data it provides, and the convenience of at-home testing.

Copy Examples

• •Headline: Finally, Clinical-Grade Sleep Answers from the Comfort of Home. Body: Tired of wondering about your sleep? Wesper delivers FDA-cleared, PSG-level sleep insights without the wires or waiting. Understand your sleep. Improve your health. Learn more at wesper.co.
• •Headline: Empowering Providers with Advanced At-Home Sleep Diagnostics. Body: Wesper offers a revolutionary Level 3 home sleep apnea test, 95% correlated to in-lab PSG. Streamline your workflow, get faster results, and provide comprehensive care with longitudinal data. Discover the future of sleep medicine.
• •Headline: Your Sleep is Complex. Your Sleep Test Shouldn't Be. Body: Wesper’s innovative patch technology makes accurate sleep testing simple and comfortable. Get a detailed analysis of your sleep patterns—from AHI to sleep stages—and actionable insights. Better sleep starts tonight.
• •Headline: Don't Just Track Sleep. Diagnose It. With Wesper. Body: Go beyond basic sleep tracking. Wesper’s FDA-cleared system provides the reliable, high-resolution data you and your doctor need for an accurate understanding of your sleep health and potential disorders like sleep apnea.
• •Headline: The Science of Sleep, Simplified for You. Body: Wesper translates complex sleep physiology into clear, actionable reports. Our mission is to make gold-standard sleep diagnostics accessible, helping you unlock the door to better rest and a healthier life.