Brand Tone

Innovative & Modern, Artisanal & Quality-Conscious, Elegant & Unique, Confident & Slightly Provocative

Brand Values

• •Originality/Uniqueness
• •Craftsmanship/Quality
• •Modernity/Innovation
• •Durability & Recyclability
• •Personalization
• •French Identity

Best Practices

• •Embrace "Innovative Elegance": Consistently use language that blends modern, technical terms (referring to aluminum, laser cutting) with words evoking style, craftsmanship, and uniqueness.
• •Highlight French Origin & Craftsmanship: Regularly mention "Made in France," the detailed manufacturing process, and the artisanal quality in product descriptions, social media, and "About Us" sections. This reinforces quality and exclusivity.
• •Speak to the "Non-Conformist": Use aspirational language that encourages individuality and making a statement. Appeal to customers who seek to differentiate themselves.
• •Maintain Visual-Verbal Cohesion: Ensure the language used in captions and descriptions on platforms like Instagram perfectly complements the sleek, modern, and unique visual aesthetic of the aluminum bow ties.
• •Develop a "Vulcain Lexicon": Create a list of preferred brand keywords and phrases (e.g., "forge," "sculpted," "engineered elegance," "singular," "defy conformism") to be used consistently across all communications, reinforcing brand identity.

Social Perception

A high-quality, unique, and stylish French-made product. Evokes connotations of strength, craftsmanship, and even nature.

Copy Examples

• •Forge your own style. Our aluminum bow ties, crafted in France, are more than an accessory – they're a statement. Dare to be different. #VulcainNoeudPap #AluminumBowTie #FrenchCraftsmanship #UniqueStyle #DareToBeVulcain
• •Experience the fusion of avant-garde design and timeless French savoir-faire. The Vulcain bow tie, sculpted from premium aluminum, offers a lightweight feel with an unforgettable presence. It’s not just worn; it’s experienced.
• •Vulcain: Engineering Elegance. Bow Ties Reimagined in Aluminum.
• •Stand Apart. Discover the Art of the Vulcain Aluminum Bow Tie.
• •Tired of the same? Elevate your look with Vulcain. Uniquely French, uniquely you. Explore our aluminum bow ties – built to last, designed to impress.