Tono de Marca

Empathetic, compassionate, respectful, gentle, supportive, and reassuring. The language avoids aggressive sales tactics and focuses on comfort, remembrance, and love, aiming to provide solace and connection.

Valores de Marca

• •Honor and Remembrance
• •Comfort and Solace
• •Quality and Craftsmanship
• •Personal Connection
• •Sensitivity

Mejores Prácticas

• •Use Empathetic Language: Always lead with compassion. Use words like "gentle," "comfort," "remembrance," "honor," and "solace." Avoid overly commercial or urgent language such as "Buy Now!" or "Limited Time Offer!" Instead, use softer calls-to-action like "Explore the Collection" or "Learn More."
• •Focus on the Emotional Benefit: The copy should center on the feeling the product provides—connection, peace, comfort—rather than just its physical features. The product is a means to an emotional end, and the copywriting must reflect that.
• •Maintain Visual Harmony: The gentle, respectful tone should be mirrored in the brand's visual identity. Use soft lighting, clean design, and a calm color palette in all imagery and on the website. Avoid loud, bright colors or chaotic layouts.
• •Train Customer Service for Sensitivity: Every interaction is a reflection of the brand's values. Ensure that all customer service communication—whether via email, phone, or chat—is handled with the utmost empathy, patience, and respect for the customer's circumstances.
• •Be Clear and Reassuring: In a time of grief, customers need clarity and reassurance. Provide clear instructions for personalization, detailed product information, and transparent shipping timelines to build trust and alleviate any potential stress.

Percepción Social

The public perception is intrinsically tied to the emotional and sensitive nature of its products. Customers view the brand as a specialized service for a difficult time. Positive perception stems from deep gratitude for product quality, beauty, and the ability to keep loved ones close. Negative perception is magnified by the emotional context if service or product failures occur.

Ejemplos de Copy

• •Keep Their Light With You. Love never fades. Our beautifully crafted memorial jewelry offers a gentle way to hold your loved one's memory close, providing comfort and connection when you need it most. Honor their story with a piece as timeless as your bond.
• •More Than Jewelry. It's a Connection. Find solace in a beautiful, handcrafted keepsake designed to honor a life well-loved. Explore our collection of personalized memorial pieces.
• •The 'Eternal Embrace' necklace is thoughtfully designed to be a tangible comfort during your time of grief. Made with sterling silver, this delicate piece holds a precious, private reminder of your loved one, allowing you to carry their presence with you, always and forever. It is a quiet tribute to a love that continues to shine.
• •A Gentle Way to Remember Them
• •Compassionate Memorial Jewelry. Honor Your Loved One. Keep their memory close with our collection of cremation & personalized jewelry. Handcrafted with care.