Brand Tone

Professional, knowledgeable, and direct, with a personable and approachable touch on blogs and social media.

Brand Values

• •Expertise
• •Helpfulness
• •Results-Oriented
• •Authenticity

Best Practices

• •Always communicate from a position of knowledge and authority, backing up claims with data or experience.
• •Avoid fluff and jargon; use straightforward language that gets to the point and is easy for a business-oriented audience to understand.
• •Frame services and advice around the benefits for the client, focusing on solving their problems and helping them achieve their goals.
• •Ensure all communication maintains a professional standard, befitting an expert consultant, even when being personable.
• •Share authentic business experiences and lessons learned to build trust and reinforce hands-on expertise.

Social Perception

A seasoned and reliable digital marketing consultant, perceived as an authority in the e-commerce field, especially within the Shopify ecosystem, and a go-to resource for expert advice.

Copy Examples

• •Stop guessing with your marketing budget. As a Shopify Expert, I help e-commerce stores implement strategies that convert. Let's build a profitable plan for your business.
• •Many e-commerce brands focus on acquiring new customers but neglect retention. A 5% increase in customer retention can increase profitability by 25% to 95%. Are you tracking your customer lifetime value? #ecommerce #digitalmarketing
• •In the competitive world of e-commerce, you need more than just a great product. You need a winning digital strategy. I provide expert e-commerce consulting to help you increase traffic, improve conversions, and grow your online business.
• •The 3 Biggest SEO Mistakes E-commerce Stores Make
• •After over two decades in e-commerce and helping countless businesses, I've learned that success comes down to a solid strategy and consistent execution. Proud to be a Shopify Expert and to continue helping brands thrive online. #ecommerceconsulting #digitalstrategy