Brand Tone

Accessible and Enthusiastic, Customer-Focused and Helpful, Energetic and Motivational, Informal and Direct

Brand Values

• •Affordability
• •Accessibility
• •Customer Prioritization
• •Passion for Fitness
• •Vibrancy/Breaking Monotony

Best Practices

• •Embrace Enthusiasm and Positivity: Always write with an energetic and encouraging voice. Use exclamation points where appropriate but naturally. Focus on the positive outcomes of fitness.
• •Keep it Real and Relatable: Avoid overly technical jargon or a corporate, stuffy tone. Speak to customers like fellow fitness enthusiasts. Use "we," "you," and "us" to foster a sense of community.
• •Highlight Value and Affordability: Consistently weave in the message that quality fitness doesn't have to be expensive. Emphasize the "bang for your buck" aspect without sounding cheap.
• •Be Direct and Action-Oriented: Use clear calls to action. Keep sentences relatively concise and focused. Reflect the "Focus, Work Hard, Fear Nothing" motto in the directness of the copy.
• •Inject Personality and Vibrancy: Don't be afraid to be a little playful or to highlight the fun aspect of fitness and their colourful product options. Steer clear of being "dull and boring" like the competitors they mention.

Social Perception

Generally Positive for Value, Mixed on Quality/Durability, Appreciation for Customer Service (when needed), Seen as a UK-Based Online Retailer

Copy Examples

• •Headline: Stop Dreaming, Start Doing. Your Home Gym Awaits. Body: Tired of overpriced gear and crowded gyms? We R Sports brings you awesome, affordable fitness equipment to crush your goals, your way. Focus, Work Hard, Fear Nothing! #WeRSports #HomeFitness #AffordableGym
• •Headline: Colour Your Workout!🌈 Body: Why settle for boring? We R Sports offers the UK's widest colour range in weights and a vibrant selection of equipment to match your energy. Fitness should be fun, right? Let's get moving! #FitnessFun #ColourfulWorkout #WeRPASSIONATE
• •Headline: Built by Enthusiasts, For Enthusiasts. (Without the Ridiculous Price Tag!) Body: We get it. You want quality gear that works as hard as you do, but doesn't empty your wallet. At We R Sports, we’re passionate about making top-notch fitness accessible to everyone. Join our family of over a million satisfied customers! #FitnessForAll #GymGear #WeRFamily
• •Headline: Your Motivation is Our Mission. 💪 Body: Feeling that workout slump? We R Sports is here to re-energize your routine with equipment that inspires you to move. From cardio to strength, find everything you need to stay focused and fear nothing. What are your fitness goals today? #MotivationMonday #WeRSportsMotivation #FocusWorkHardFearNothing
• •Headline: No More Excuses. Just Results. Body: Your fitness journey starts now, right at home. We R Sports delivers quality, budget-friendly equipment so you can build strength, boost cardio, and feel amazing. Easy to choose, easy to use. What are you waiting for? #HomeGymHeroes #AchieveYourGoals #WeRDedicated