Brand Tone

Passionate, knowledgeable, customer-centric, and transparent, conveying genuine enthusiasm and expertise in a friendly and direct manner.

Brand Values

• •Quality and Authenticity
• •Customer Satisfaction
• •Value for Money
• •Passion for the Craft
• •Transparency

Best Practices

• •Lead with Passion: Always let your genuine love for rocks and minerals shine through. Use enthusiastic and descriptive language. Phrases like "ridiculously gorgeous" or "magnificent piece of natural art" reflect this passion.
• •Prioritize Transparency: Be upfront about the product. Mention if a stone is wet or dry in photos, provide precise dimensions, and state that the customer will receive the exact item pictured. This builds immense trust.
• •Use "You" and "We": Speak directly to the customer ("You will get this exact crystal...") and maintain the personal "we" of a small team ("We began selling..."). This creates a friendly, one-on-one feel.
• •Educate and Inform: Briefly share interesting details about the stone where possible. Identifying a specific type, like a "Pseudomorph Lace Sagenitic Agate," positions you as a knowledgeable expert and adds value.
• •Incorporate Customer Language: Weave phrases and sentiments from your positive reviews into your copy. Words like "fast shipping," "packed with care," and "even more beautiful in person" are powerful social proof.

Social Perception

Overwhelmingly positive, perceived as a trustworthy, top-rated seller offering high-quality products and exceptional service at fair prices. Customers feel they are buying from passionate individuals rather than a faceless corporation.

Copy Examples

• •RARE Find: Fluorescent Turkish Sagenite Agate - Untreated, Raw Specimen for Collectors & Lapidary - 255g
• •Fresh from a Turkish mine to your collection! ✨ Look at the incredible banding on this natural Blue Agate Geode. We took these shots with the stone slightly wet to really make its colors pop. Perfect for a collector, a lapidary project, or as a stunning piece of natural home decor. See it on our site! [Link] #weheartrocks #srlgemstone #turkishagate #crystalcollector #rawstones
• •We're a husband-and-wife team based in Turkey with one simple passion: sharing the incredible beauty of our local minerals with the world. By sourcing directly, we ensure every piece is authentic, high-quality, and offered at a fair price. Thank you for letting us share our love for rocks with you.
• •New Arrivals! Hand-Picked Turkish Agates & Jaspers Just For You.
• •Connect with the grounding energy of this stunning Stromatolite Fossil Agate. This unique piece is more than just a beautiful object; it's a piece of ancient Earth, ideal for chakra balancing, meditation, or as a thoughtful spiritual gift for the rock hound in your life. As with all our stones, it is 100% natural and untreated.