Brand Tone

energetic, youthful, and supportive. Also fashion-forward and trendy, approachable and relatable

Brand Values

• •Quality and Durability
• •Comfort and Fit
• •Style and Fashion
• •Affordability
• •Empowerment and Passion
• •Family-Oriented
• •Customer-Centric

Best Practices

• •Know Your Audience: Always write with young, passionate dancers (and their parents) in mind. Use language and references that resonate with them.
• •Emphasize Empowerment: Infuse copy with encouraging words that inspire confidence and celebrate the hard work dancers put in.
• •Highlight Key Values: Consistently weave in mentions of quality, comfort, style, and affordability in product descriptions and social media posts.
• •Stay Current with Trends: Keep an eye on dance and youth culture trends to ensure the language remains relevant and engaging, reflecting the "athleisure cool" aspect.
• •Be Authentic and Relatable: Share the brand's story and connect with customers on a personal level. Use user-generated content and testimonials to build trust and relatability.

Social Perception

Positive customer feedback, Seen as a Go-To for Young Dancers, Reliable and Trustworthy, Community Focused.

Copy Examples

• •Unleash your power. Our new collection is built to move with you, from studio to stage. #WerkIt
• •Dream big, dance bigger. Werk Dancewear is designed for durability and style, so you can focus on what you love. ✨
• •Comfort that inspires confidence. Feel amazing, dance amazingly. Shop the latest arrivals now!
• •From pirouettes to practice, Werk has you covered. Performance fabrics, fierce designs. Ready to slay?
• •Join the Werk squad! Tag us in your favorite Werk Dancewear look for a chance to be featured. Let's see your moves! 🔥