Brand Tone

Professional and Expert, Sustainable and Responsible, Customer-centric and Collaborative, Quality-conscious and High-Value, Innovative yet Traditional

Brand Values

• •Sustainability
• •Quality
• •Customization and Individuality
• •Responsibility
• •Craftsmanship and Expertise
• •Partnership and Service

Best Practices

• •Always Prioritize "Sustainable Quality": Ensure that messages of environmental responsibility are consistently paired with the promise of high quality, durability, and premium aesthetics. Avoid language that makes "green" sound like a compromise.
• •Emphasize Expertise and Craftsmanship: Use language that reflects their status as a manufactory and their deep knowledge of materials and processes (e.g., "master craftsmanship," "precision engineering," "innovative design").
• •Maintain a Collaborative and Solution-Oriented Voice: Frame communications around understanding client needs and providing tailored, effective solutions. Use phrases like "partnering with you," "your vision, our expertise."
• •Be Specific and Transparent about Sustainability Efforts: Instead of vague claims, mention concrete actions like using FSC®-certified materials, local production, resource-saving processes, and supporting inclusion. This builds trust and credibility.
• •Keep the Language Professional yet Accessible: While the target audience is likely B2B, avoid overly technical jargon where possible, or explain it clearly. The tone should be expert but also welcoming and clear, reflecting their offer of personal consultation.

Social Perception

Positive among environmentally conscious organizations, Valued for Quality and Customization, Seen as Experts in Sustainable Packaging, Good Employer Reputation (Small Sample), Limited Public Visibility/Niche Focus.

Copy Examples

• •Bespoke Packaging, Sustainably Crafted. Elevate Your Brand with werbegruen.
• •Since 2009, werbegruen has been synonymous with innovative and eco-conscious packaging. We blend traditional craftsmanship with modern, sustainable practices to create solutions that not only protect your products but amplify your brand's commitment to quality and the planet.
• •More than just a folder. Our FSC®-certified presentation folders are meticulously designed to your specifications, offering a premium feel and a clear message of your environmental responsibility. Make a lasting impression, sustainably.
• •Ready to transform your packaging? Contact our experts today for a personal consultation and discover how werbegruen can bring your sustainable vision to life.
• •At werbegruen, 'Green from the start' isn't just a tagline; it's our promise. From responsibly sourced materials to resource-efficient production in our Berlin facility, we're dedicated to minimizing environmental impact while maximizing quality and design.