Brand Tone

Enthusiastic, Customer-Centric, Creative, Playful, Confident

Brand Values

• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Creativity & Joy
• •Accessibility & Affordability

Best Practices

• •Create a "Voice and Tone" Guide: Document the core characteristics of the brand's voice (e.g., Passionate, Friendly, Creative, Helpful) and the appropriate tone for different contexts (e.g., celebratory for new products, empathetic for customer service, playful for TikTok). Share this with everyone creating content.
• •Use "You-Focused" Language: Frame copy around the customer's needs, desires, and how the products benefit them (e.g., "You can add your own designs," "helping you find the perfect gift").
• •Incorporate Storytelling: Share the stories behind customer creations (with permission) or the inspiration for new product designs. This aligns with their value of gifts "telling a story."
• •Be Consistent Across Platforms, Adapt the Style: While the core tone remains (e.g., friendly, enthusiastic), adapt the style and specific messaging to suit each platform. For example, more visual and concise on Instagram, more playful and trend-driven on TikTok, and more detailed and informative on the website.
• •Train and Empower Your Team: Ensure that everyone interacting with customers or creating content understands and can embody the brand's voice. Provide examples and feedback to maintain consistency. This is especially important for customer service interactions.

Social Perception

Positive, Emerging/Locally Focused, Engaging, Mixed

Copy Examples

• •Headline (Website/Social Media): "Your Vision, Our Creation! ✨ Let's make gifting unforgettable with unique, personalized treasures from WE PRINT. What will you dream up today?"
• •Product Description (Mug): "Sip happy! ☕️ Design a mug that’s 100% YOU (or the perfect gift!). Add photos, names, or a quirky quote – we’ll print it with love, right here in Egypt. Start your day with a smile, made by WE PRINT."
• •Instagram Caption (Showcasing a variety of gifts): "From cozy cushions to statement mugs and everything in between – if you can imagine it, we can print it! 🎁 Bring your unique gift ideas to life and spread joy, one custom creation at a time. #WePrintYourGift #HandmadeWithLove #PersonalizedPerfection #EgyptGifts"
• •Promotional Email Subject: "🎉 Special Treats Inside! Your Perfect Personalized Gift is Waiting at WE PRINT!"
• •TikTok Video Concept Intro: (Upbeat music, quick cuts of products) "Tired of boring gifts? 🥱 WE PRINT turns your awesome ideas into even awesome-er presents! 🤩 Watch how we make magic happen... ✨ #CustomGifts #UniqueFinds #GiftInspo #WePrintYourDreams"