Brand Tone

Nurturing & Caring, Pure & Authentic, Informative & Educational, Elegant & Sophisticated (with a touch of French inspiration), Approachable & Friendly, Conscious & Responsible

Brand Values

• •Health & Safety
• •Purity & Naturality
• •Environmental Responsibility
• •Efficacy & Quality
• •Transparency
• •Customer Well-being
• •Integrity & Trust

Best Practices

• •Emphasize Purity and Safety: Always highlight the natural, organic, and certified ingredients. Use words like "pure," "gentle," "safe," "non-toxic," "wholesome."
• •Maintain a Nurturing and Empathetic Voice: Speak directly to the customer's desire for well-being, calm, and healthy skin. Use phrases that convey care and understanding (e.g., "we understand your skin's needs," "a gentle embrace for your skin").
• •Educate Subtly: Weave in information about the benefits of organic ingredients and sustainable practices without being overly technical. The goal is to inform and empower, not to lecture.
• •Incorporate Sensory Language: Describe the feel and scent of products where appropriate, connecting with the aromatherapy aspect of the brand (e.g., "uplifting aroma," "velvety texture," "soothing essence").
• •Be Authentic and Transparent: Reflect the founder's genuine passion and the brand's commitment to honesty. Avoid hype and stick to credible claims backed by certifications and ingredient quality.

Social Perception

Trusted Quality, Gentle & Effective, Pleasant Sensory Experience, Founder-Driven Appeal (in Taiwan), Eco-Conscious Choice, Aspirational yet Accessible

Copy Examples

• •Headline: Embrace Pure Radiance. Your Skin's Organic Sanctuary. Body: Discover Oui Organic, where nature's gentlest touch meets potent, certified organic care. We believe in beauty that nurtures your skin and respects our planet. Indulge in safe, healthy ingredients for a glow that’s authentically yours.
• •Headline: From French Fields to Your Skin: The Oui Organic Promise. Body: Experience the soul-soothing power of French aromatherapy and the purity of Cosmos Ecocert certified ingredients. Our commitment? To bring you skincare that’s as kind to your skin as it is to the Earth. Healthy skin, happy planet.
• •Headline: More Than Organic. It's a Feeling. Body: It's the peace of mind knowing every ingredient is chosen with care. It's the joy of a naturally uplifting scent. It's the confidence of visibly healthy skin. That's the Oui Organic experience – a daily ritual of self-love and conscious beauty.
• •Headline: Gentle Enough for Your Family, Powerful Enough for You. Body: Born from a mother's love, Oui Organic offers skincare you can trust. We meticulously select the finest natural and organic ingredients, ensuring every product is a safe, effective embrace for even the most sensitive skin.
• •Headline: Unwrap Wellness. Discover Our [Product Name - e.g., Rose Floral Water]. Body: Immerse your skin in the calming essence of organic [Main Ingredient - e.g., Damask Rose]. Certified pure and lovingly crafted in France, this [Product Type - e.g., floral water] hydrates, soothes, and revitalizes, leaving your complexion refreshed and your spirit uplifted. Your moment of pure indulgence awaits.