Brand Tone

authentic, warm, serene, and slightly rustic

Brand Values

• •Authenticity & Uniqueness: Emphasis on 'unique,' 'one-of-a-kind,' handcrafted, and 'lived-in' items with imperfections that tell a story.
• •Natural & Pure Materials: Focus on natural materials, raw textures, and earthy elements in their products.
• •Simplicity & Timelessness: Promoting a 'sober,' simple, and timeless interior style that isn't trend-driven but rather creates a lasting atmosphere.
• •Craftsmanship: Highlighting items sourced from various countries known for their artisanal traditions.
• •Creating a Soulful Home: The tagline 'Give your home a little soul!' directly states a value of creating living spaces with personality and warmth.
• •Personal Connection & Trust: Mention of a showroom for in-person viewing and the 'persoonlijk en betrouwbaar' (personal and reliable) claim suggest a value placed on customer trust and direct engagement.

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's personality, core values, target audience, and key messaging. Include lists of 'on-brand' and 'off-brand' words and phrases. For WEN, this would include terms like 'authentic,' 'handcrafted,' 'soulful,' 'natural,' 'imperfect,' versus 'modern,' 'perfect,' 'factory-made.'
• •Prioritize Storytelling: Focus on the origin, craftsmanship, and unique qualities of each product. Instead of just listing features, tell the story behind the item to connect emotionally with the customer. Highlight the 'lived-in' character or the artisan's touch.
• •Use Sensory Language: Appeal to the senses by describing textures (e.g., 'soft linen,' 'rough-hewn wood'), the visual appeal of natural imperfections, and the feeling of warmth or serenity the products evoke.
• •Maintain Visual-Verbal Consistency: Ensure that the tone of the copy perfectly complements the visual style of the website and social media. The warm, natural imagery should be paired with equally warm, natural, and inviting language.
• •Review and Refine Regularly: Periodically review all marketing copy across different channels (website, social media, emails) to ensure it consistently reflects the established brand tone and values. Get feedback and make adjustments as needed to keep the message authentic and engaging.

Social Perception

Customers are likely drawn to the brand for its distinct aesthetic that emphasizes natural, handcrafted, and unique items not easily found in mainstream stores. The brand likely appeals to individuals seeking to create a serene, authentic, and personalized home environment with a touch of bohemian or rustic charm. The emphasis on 'imperfect' and 'lived-in' items suggests an appreciation for wabi-sabi principles and a move away from mass-produced perfection. The connection to 'WebwinkelKeurmerk' implies a commitment to fair and transparent online retail practices, which would foster trust among Dutch consumers.

Copy Examples

• •Product Description (for a reclaimed wooden bench): More than just a place to sit, this reclaimed wooden bench carries stories within its grain. Each knot and timeworn mark speaks of a past life, now ready to bring warmth and soulful character to your hallway or a quiet corner. Perfectly imperfect, uniquely yours.
• •Instagram Caption (for an image of linen cushions): Embrace the gentle touch of pure linen. Our new collection of cushions brings soft textures and calming, earthy hues to your sanctuary. Create a space where you can truly unwind and just be. #NaturalLiving #HomeComfort #SimpleBeauty #WENLiving
• •Email Newsletter Snippet (announcing new arrivals): Hello [Customer Name], we believe a home should be a reflection of your soul. This week, we've lovingly curated a new collection of handcrafted treasures from distant lands, each piece chosen for its natural charm and ability to bring a little more calm into your everyday. Discover the latest arrivals at WEN Natural Living.
• •Website 'About Us' Excerpt: At WEN Natural Living, we search the globe for items that speak to us – pieces with history, made from honest materials, and crafted with intention. We believe in the beauty of imperfection and the warmth of a home filled with unique finds that tell your story. Let us help you give your home a little soul.
• •Facebook Ad Copy (targeting users interested in sustainable decor): Tired of the ordinary? Discover unique, handcrafted home decor that’s as kind to the earth as it is beautiful. WEN Natural Living offers timeless pieces with a story. Shop our collection and bring a touch of soul to your space. Visit wen.nl.