Brand Tone

Artistic & Elegant, Personal & Warm, Inspirational & Whimsical, Passionate & Detailed, Appreciative

Brand Values

• •Artistry & Craftsmanship
• •Personalization & Uniqueness
• •Quality & Durability
• •Meaning & Connection
• •Passion for Exploration & Discovery

Best Practices

• •Emphasize Artistry and Craftsmanship: Consistently use words like handcrafted, bespoke, artisan, meticulously detailed, custom-designed, and heirloom quality to reinforce the value of the human touch and skill involved.
• •Evoke Emotion and Aspiration: Connect with feelings of wanderlust, nostalgia, love, and accomplishment. Use evocative language that paints a picture of how the product enhances life or commemorates special moments.
• •Highlight Personalization and Uniqueness: Stress the collaborative aspect of custom orders and the ability to create a one-of-a-kind piece that tells an individual's story.
• •Maintain an Elegant and Sophisticated Voice: Use refined language. Avoid overly casual slang or colloquialisms. The tone should reflect the premium nature of the products.
• •Tell a Story: Whether it's the story of a particular piece, the inspiration behind a collection, or how customers have used their globes to celebrate life events, storytelling adds depth and connection.

Social Perception

High-End & Niche, Artistic & Unique, Trusted for Quality, Aspirational, Gift-Worthy, Positive Engagement

Copy Examples

• •Chart your world, your way. Discover bespoke globes and map art, meticulously handcrafted by Wendy Gold to transform your cherished memories and future adventures into timeless heirlooms. Each piece, a universe of its own.
• •Where have your dreams taken you? ✨ This custom globe, adorned with hand-placed Swarovski crystals, tells a unique story of adventure and love. Let us help you map your journey. #WendyGoldStudios #CustomGlobe #ArtisanMade #TravelArt #HeirloomQuality
• •Searching for a gift that truly speaks volumes? A personalized Wendy Gold globe is more than a map; it's a beautifully crafted testament to shared journeys and future dreams. Explore our collections for an unforgettable present.
• •Elegant wanderlust. Our handcrafted art globes are designed to inspire and awe, bringing a touch of personalized artistry to your space. Pin your dream destinations with Wendy Gold.
• •Dear Art & Travel Enthusiast, Unveil a world of exquisite detail with our latest collection. Wendy Gold invites you to explore new horizons in map art, where passion meets precision in every handcrafted piece. Journey with us.