Brand Tone

Friendly, Heartfelt, and Community-Oriented

Brand Values

• •Legacy and Tradition
• •Community Focus
• •Quality and Artistry
• •Customer Satisfaction and Personal Service
• •Value

Best Practices

• •Emphasize "Community" and "Family": Regularly use words like "our community," "your neighbors," "family-owned," and "our family" to reinforce the brand's local, personal identity.
• •Tell the Story: Weave the brand's history and second-generation legacy into marketing materials. Mentioning being a "Dunlap tradition since 1979" builds trust and emotional connection.
• •Focus on the "Why," Not Just the "What": Instead of just selling flowers, sell the emotion. Frame products around the occasions they enhancemdashcelebrating love, offering comfort, expressing joy, and showing gratitude.
• •Maintain a Warm and Approachable Voice: Write copy as if you were speaking to a neighbor who just walked into the shop. Use contractions (e.g., "we're," "it's") and a friendly, sincere tone. Avoid overly formal or sales-heavy language.
• •Let Customer Care Shine Through: Explicitly mention the care, love, and personal touch that goes into each arrangement. This reinforces the values of quality and dedicated service that the brand is built on.

Social Perception

The public perception of Wendt's Pots and Posies is overwhelmingly positive, evidenced by consistent 5-star ratings. They are perceived as the "go-to," "premier," and "most trusted and well-loved" florist in Dunlap, a cherished local institution deeply embedded in the community, conveying stability, reliability, and trustworthiness.

Copy Examples

• •From "I will" to "I do," some moments deserve the most beautiful blooms. As a second-generation family florist, we've had the honor of being part of Dunlap's love stories for over 40 years. Let us bring your wedding vision to life, one petal at a time. Schedule your personal consultation with us today! #WendtWeds #DunlapIowa #FamilyFlorist #WeddingFlowers
• •Headline: Flowers for Every Moment. A Dunlap Tradition Since 1979. Sub-headline: Crafted with love, from our family to yours. Find the perfect arrangement to share a smile, offer comfort, or celebrate life's biggest milestones.
• •Who needs a reason? Brighten their day (or your own!) with a pop of sunshine. Our freshest seasonal blooms are here to make any day feel special. Stop by the shop or order online for a little dose of happiness! #PotsAndPosies #JustBecause #DunlapFlorist #FlowerDelivery
• •In the quiet moments of remembrance, we're here for you. With a gentle touch and deep care, we create beautiful sympathy arrangements to honor your loved ones. Our family is here to support our community through all of life's seasons.
• •Subject: A Note from Your Neighborhood Florist! Emoji: Bouquet Body Snippet: Hi [Customer Name], just a little note to say we're thinking of you! Whether it's a birthday, an anniversary, or just a Tuesday, we're here to help you share the love with our freshest floral designs.