Brand Tone

empowering, educational, and supportive.

Brand Values

• •Efficacy and Quality
• •Accessibility and Affordability
• •Community and Empowerment
• •Natural and Indigenous Ingredients
• •Customer-Centricity

Best Practices

• •Lead with Education: Always aim to inform and educate your audience. Share tips, explain the benefits of ingredients, and create content that empowers customers with knowledge about their hair.
• •Celebrate Customer Journeys: Feature customer testimonials and success stories. This reinforces the brand's supportive and community-focused values.
• •Use Empowering Language: Employ words and phrases that inspire confidence and celebrate natural beauty. Avoid language that suggests "fixing flaws" and instead focus on "enhancing" and "nourishing."
• •Maintain Authenticity: Continue to share the brand's origin story and the founder's passion. This authenticity is a key differentiator and builds trust with your audience.
• •Be Solution-Oriented: In all communications, from product descriptions to social media posts, focus on how We Naturals provides solutions to common hair care challenges. This positions the brand as a reliable and effective partner.

Social Perception

We Naturals is perceived very positively by its customers and the wider community. It is viewed as a trustworthy and authentic brand that genuinely cares about its customers' needs. The numerous awards and positive reviews attest to the high regard in which the brand is held. Customers appreciate the effectiveness of the products, with many citing significant improvements in their hair health and growth. The brand is seen as a solution-provider in the natural hair space. The founder, Dorinda Mawuenya Matey, is seen as a passionate and knowledgeable figure, which adds to the brand's credibility.

Copy Examples

• •Your Natural Hair Journey, Simplified. Tired of products that don't deliver? At We Naturals, we create solutions that work. Born from a passion for healthy hair, our products are crafted with the finest natural ingredients to nourish, strengthen, and empower your curls. Let's walk this journey together.
• •Rooted in Tradition, Perfected by Science. We believe in the power of nature. That's why our Heritage Range is formulated with indigenous ingredients and backed by science to give your hair the love it deserves. Experience the We Naturals difference.
• •Award-Winning Care for Your Curls. Voted Ghana's Best Natural Hair Brand, our commitment is to you and your hair. From our best-selling shampoo to our nourishing treatments, every product is a promise of quality and effectiveness. Join the We Naturals family today.
• •More Than Products, We're Your Partners in Shine. The natural hair journey is unique for everyone. That's why we're here to provide not just exceptional products, but also the tips and support you need to thrive. Got a question? We're here to help!
• •Unlock Your Hair's Potential. Frustrated with your hair growth? Our Herbal Growth Serum, enriched with natural herbs and spices, is designed to stimulate your scalp and promote healthy, thicker hair. It's time to see the results you've been waiting for.