Brand Tone

Professional, Technical, and Innovative

Brand Values

• •Innovation and Technology
• •Heritage and Experience
• •Sustainability
• •Quality and Control

Best Practices

• •Lead with Innovation: Always position the 12 mm thickness as the core innovation. Use phrases like "revolutionary," "next-generation," and "the future of granite" to reinforce this message.
• •Balance Heritage and Technology: Consistently pair the message of innovation with the company's long history. For example, "Building on 70 years of experience, we now offer..." This builds trust and authority.
• •Use Precise, Technical Language: Do not shy away from technical terms. Mentioning "diamond wire cutting," "calibrated thickness," and providing specific data on material strength reinforces expertise and speaks directly to a professional audience.
• •Emphasize a B2B Focus: Tailor all communication to architects, designers, and builders. The copy should address their specific needs: design flexibility, material performance, sustainability metrics, and logistical advantages (lighter weight).
• •Highlight Sustainability as a Key Benefit: Frame the environmental advantages not just as a feature, but as a core value. Use concrete benefits like "reduced waste," "lower energy consumption," and "optimized material yield" to make the sustainability claim tangible and credible.

Social Perception

Within the stone and architecture industry, Welt Graniti is perceived as an innovative and established specialist. Professional clients (architects, designers, construction firms) perceive Welt Graniti as a reliable, high-quality supplier of a specialized and innovative product; a knowledgeable, trustworthy brand focused on meeting specific professional needs, combining generational experience with modern technology to build confidence and credibility.

Copy Examples

• •The Future of Natural Stone is Lighter. Welt Graniti 12 MM: Engineering Elegance, Reducing Impact.
• •Experience the strength of Mystic Grey in our revolutionary 12 mm format. Processed with state-of-the-art diamond wire technology, this slab offers unparalleled design flexibility without compromising the durability inherent to natural granite. Ideal for both interior and exterior applications where weight and sustainability are key project metrics.
• •Three generations of stone masonry expertise, now engineered into a 12 mm slab. Our innovative process not only provides a lighter, more versatile granite but also enhances sustainability by optimizing material usage. Discover how Welt Graniti is redefining architectural possibilities. #NaturalStone #Innovation #SustainableDesign #Granite
• •Welt Graniti 12 MM: The Strength of Tradition, The Lightness of Innovation. Full control from quarry to final product, now in a revolutionary 12 mm thickness.
• •Technical Data Sheet: Achieve Your Design Vision with Welt Graniti's 12 MM Lightweight Slabs.