Brand Tone

Aspirational, confident, and supportive. Empowering customers to feel beautiful and self-assured, using positive, encouraging language focused on transformation and self-expression, acting as an expert friend in the beauty space.

Brand Values

• •Quality
• •Self-Expression and Confidence
• •Community
• •Expertise

Best Practices

• •Always Empower: Frame your messaging around empowerment and self-confidence. Use words that inspire and uplift.
• •Focus on Transformation: Highlight the "before and after" aspect, not just of the hair, but of the customer's confidence and feeling.
• •Use Positive and Aspirational Language: Employ words like "dream," "love," "confidence," "unleash," and "discover" to evoke positive emotions.
• •Maintain a Supportive and Knowledgeable Voice: Position the brand as a trusted expert who is there to help customers achieve their beauty goals.
• •Showcase Real Customers: Continue to feature user-generated content to build community and authenticity, reinforcing the idea that real people love and use the products.

Social Perception

Largely positive, seen as a reliable source for high-quality, natural-looking hair extensions; perceived as a desirable and effective solution for enhancing hair.

Copy Examples

• •Unlock Your Dream Hair. Don't just dream of longer, fuller hair. Make it a reality. Our salon-quality extensions are designed to blend seamlessly for a look that's all you, but with a little extra magic.
• •Confidence You Can Wear. Your hair is your crown. Wear it proudly. With We Lover Shop extensions, you're not just adding length, you're adding a whole new level of confidence.
• •From 'Before' to 'Wow!' in Minutes. Ready for a transformation? See the incredible difference our extensions can make. Swipe to see the magic and get ready for your own 'wow' moment.
• •Your Hair, Your Rules. Express yourself from root to tip. Whether you're feeling bold, glamorous, or effortlessly chic, we have the perfect extensions to match your mood and style.
• •The Secret to Salon-Perfect Hair at Home. Get that fresh-from-the-salon look every day. Our expertly crafted extensions give you the volume and length you crave, without the constant appointments.