Tono de Marca

Empowering, feminine, and approachable. The language used is positive, confident, and friendly, aiming to connect with customers personally, making them feel part of an exclusive, supportive community. The brand speaks to its audience as peers, using a conversational, encouraging, and aspirational style.

Valores de Marca

• •Female Empowerment
• •Quality and Style
• •Self-Expression and Individuality
• •Accessibility
• •Community

Mejores Prácticas

• •Lead with "For Women, By Women": Always anchor the messaging in the core value of female empowerment. Use phrases like "designed for you," "celebrate your power," and "join our community of women."
• •Use an Empowering and Positive Vocabulary: Incorporate words like "confidence," "powerful," "unique," "celebrate," and "bold" into product descriptions and social media captions to reinforce the brand's aspirational nature.
• •Highlight Quality and Fit: In every product description, go beyond aesthetics. Mention the fabric's feel, the garment's fit ("perfect fit," "enhances your figure"), and its versatility to build trust and justify the purchase.
• •Maintain an Approachable, Conversational Tone: Write as if you are talking to a friend. Ask questions, use emojis where appropriate (especially on social media), and create a welcoming and inclusive voice.
• •Encourage User-Generated Content and Community: Actively feature customer photos and reviews in your marketing. Use calls-to-action that invite customers to share their looks, such as "#WeLoveLuana," to strengthen the sense of community and provide social proof.

Percepción Social

The public perceives We Love Luana as a trustworthy and stylish online boutique for women's fashion in Mexico. Customers see it as a reliable source for modern and high-quality clothing that fits well and offers good value. The brand is associated with confidence, femininity, and a strong sense of community, having successfully built a reputation for quality and customer satisfaction.

Ejemplos de Copy

• •Your story, your style, your statement. ✨ Our new collection is here to celebrate every version of you. Designed by women, for women who aren't afraid to own their power. Which look is calling your name? #WeLoveLuana #HechoPorMujeres
• •The Fit You Trust. The Style You Love. Discover the piece that hundreds of women recommend for its perfect fit and incredible quality. Feel the confidence.
• •Hi [Customer Name], we believe that a great outfit is more than just fabric—it's a feeling. It’s the confidence to lead that meeting, the comfort to own the dance floor, and the style that is unapologetically you. Find your next favorite feeling inside. #WeLoveLuana
• •One top, endless possibilities. How would you wear our iconic Sienna Crop Top? POLL: [Brunch Date] or [Night Out]
• •Tired of clothes that don't live up to the picture? At We Love Luana, we promise quality you can feel and styles that celebrate you. Join a community of women who dress for themselves. Shop now and discover the difference. Ships to all of Mexico.