Brand Tone

Informative & Tech-Oriented, Reassuring & Secure, Customer-Focused & Supportive, Modern & Innovative

Brand Values

• •Security: Providing safe and secure access to homes and properties.
• •Convenience: Offering easy-to-use, keyless entry solutions that simplify daily life.
• •Innovation: Leading in the development and application of smart lock technology, particularly biometrics.
• •Quality & Durability: Manufacturing robust and reliable products.
• •Customer Support: Offering comprehensive customer service and support.

Best Practices

• •Prioritize Security & Convenience: Always highlight how WELOCK products enhance both safety and ease of use in every piece of copy.
• •Emphasize Innovation (Simply): Talk about advanced features like biometric fingerprint scanning and app control in a way that is easy for all customers to understand, focusing on the benefits rather than just technical jargon.
• •Maintain a Reassuring Voice: Use language that builds trust and confidence in the product's reliability and the company's support. Words like "secure," "reliable," "trusted," and "protected" are key.
• •Showcase Ease of Use: Consistently mention the straightforward installation process and intuitive operation of the locks and app.
• •Be Customer-Centric: Frame benefits around the customer's needs and lifestyle. Highlight how WELOCK solves common problems like lost keys, needing to grant temporary access, or wanting to improve home security effortlessly. Include calls to action that invite engagement with customer support or learning resources.

Social Perception

Generally perceived as a provider of reliable and convenient smart lock solutions. The ease of installation is frequently praised. Recognized for its use of fingerprint technology and multiple access methods. The offer of warranties and responsive customer service contributes to a perception of trustworthiness.

Copy Examples

• •Headline: Secure Your Peace of Mind. WELOCK Smart Locks – Keyless Convenience, Uncompromised Safety. Body: Tired of fumbling for keys? Upgrade to WELOCK and experience the future of home access. Our innovative smart locks offer multiple ways to unlock, from fingerprint to app control, all designed for your security and convenience. Easy to install, even easier to love.
• •Headline: Innovation Unlocked. Discover the WELOCK Difference. Body: At WELOCK, we're pioneering the latest in smart lock technology. Our biometric fingerprint sensors and robust security features mean you can trust your home is protected by more than just a key. Explore our range and find the perfect smart lock for your modern lifestyle.
• •Headline: Your Home, Smarter & Safer. WELOCK Makes It Simple. Body: Installing a WELOCK smart lock takes less than 10 minutes, but the peace of mind lasts a lifetime. Enjoy keyless entry, manage access for guests, and monitor your door right from your smartphone. Welcome to smarter home security.
• •Headline: Don't Just Lock It, WELOCK It! Body: Experience the ultimate convenience without sacrificing security. WELOCK offers a range of stylish and durable smart locks packed with features like anti-peep passcodes and multiple entry methods. Join over a million satisfied customers and make lost keys a thing of the past.
• •Headline: The Future of Access is Here. And It's Keyless. Body: WELOCK smart locks blend cutting-edge technology with user-friendly design. Whether it's for your home, office, or Airbnb, our locks provide secure, manageable access for everyone you choose. Plus, with our dedicated customer support, we're always here to help.