Brand Tone

Informative & Solution-Oriented, Reassuring & Security-Conscious, Modern & Innovative, Convenience-Focused, Accessible & Direct

Brand Values

• •Security
• •Convenience
• •Innovation
• •Accessibility
• •Quality (Aspirational/Stated)

Best Practices

• •Prioritize "Secure Convenience": Always balance the message of robust security with the ease and convenience the locks provide. Avoid overly technical jargon unless clearly explained.
• •Benefit-Driven Language: Focus on what the customer gains (e.g., "peace of mind," "effortless entry," "no more lost keys") rather than just listing features.
• •Maintain a Reassuring Voice: Acknowledge that security is a primary concern. Use language that inspires confidence and trust in the product's ability to protect.
• •Visual Consistency: Ensure that all visual content (images, videos) reflects a modern, clean, and secure aesthetic that aligns with the innovative nature of the products. Show the locks in aspirational but relatable home environments.
• •Engage and Support Actively: When interacting on social media or through customer service, maintain a helpful, informative, and patient tone. Address concerns transparently and guide users towards solutions, reinforcing the brand's commitment to customer satisfaction and reliability.

Social Perception

WELOCK is perceived as a brand offering innovative and convenient smart lock solutions at a competitive price point. While the core hardware functionality is often well-received, the software (app experience) and consistency in long-term reliability and support are areas where public perception indicates room for improvement.

Copy Examples

• •Unlock Simplicity. Secure Your World with WELOCK. Tired of lost keys and bulky keychains? WELOCK smart locks offer effortless keyless entry via fingerprint, PIN, app, or card. Easy to install, even easier to love. Experience the future of home security.
• •Your Home, Smarter & Safer. That's WELOCK. Upgrade to intelligent protection. WELOCK provides robust security with cutting-edge technology, giving you complete control over who enters your home, anytime, anywhere. Peace of mind is just a touch away.
• •Keyless Convenience for Everyone You Trust. From family to Airbnb guests, grant secure access without the hassle of physical keys. WELOCK lets you manage temporary or permanent access easily through our intuitive app. Smart access, simplified.
• •DIY Smart Security in Minutes. No locksmith needed! WELOCK smart locks are designed for quick and easy self-installation. Transform your door’s security in under 10 minutes and step into a world of keyless living.
• •Lost Keys? A Thing of the Past with WELOCK. Embrace the freedom of keyless entry. With WELOCK’s multiple unlocking methods – including your unique fingerprint – you’re always just a secure touch or tap away from home.