Brand Tone

Sophisticated & Stylish, Helpful & Solution-Oriented, Confident & Authoritative, Approachable Luxury, NYC-Centric & Proudly Handmade

Brand Values

• •Quality Craftsmanship
• •Style & Elegance
• •Innovation & Convenience
• •Accessibility to Style
• •Expertise

Best Practices

• •Emphasize Sophistication and Ease: Always balance refined language with the practical benefit of the pre-folded design. Highlight how the product makes high style effortless.
• •Leverage NYC Identity & Craftsmanship: Consistently mention "Handmade in NYC" and allude to the stylish, fast-paced New York lifestyle where the product fits perfectly. This reinforces authenticity and quality.
• •Maintain a Confident, Expert Voice: Draw upon the co-founder's styling expertise. Offer tips and advice with authority, positioning the brand as a knowledgeable source for men's fashion.
• •Focus on the "Polished Finish": Use words that convey sharpness, neatness, and a put-together appearance. The copy should reflect the crispness of a perfectly folded pocket square.
• •Show, Don't Just Tell, the Lifestyle: While being sophisticated, ensure the tone remains accessible. Use imagery and scenarios in copy that resonate with men who aspire to look stylish without being overly formal or unapproachable. Highlight the convenience for the modern man's varied occasions.

Social Perception

Customers perceive the brand as a game-changer for wearing pocket squares, appreciating the convenience, consistent look, and quality. The media perception is positive, highlighting the product's novelty and practicality. The association with celebrity clients and a celebrity stylist co-founder likely contributes to a perception of the brand as fashionable, credible, and connected to a high-style world. The "handmade in NYC" aspect adds to a perception of quality and authenticity.

Copy Examples

• •Headline: Effortless Elegance. Always Perfect. Body: Stop fussing with folds. Our handmade-in-NYC pre-folded pocket squares ensure you look impeccably sharp, every time. Crafted from the finest Italian fabrics for the discerning gentleman.
• •Social Media Post: NYC streets demand style that keeps up. Well Suited NYC delivers it, pre-folded. Elevate your jacket in seconds. #WellSuitedNYC #HandmadeInNYC #MensStyle #PocketSquarePerfection
• •Product Description Snippet: Designed by celebrity stylist Amanda Sanders, our [Product Name] pocket square isn't just an accessory; it's your shortcut to a polished look. Experience the confidence of a perfect fold, no effort required.
• •Email Subject: The Secret to Always Looking Put-Together? Email Body: It's simpler than you think. Well Suited NYC's pre-folded pocket squares offer instant sophistication. Discover the collection and redefine your signature style. As seen on [Mention a celebrity if appropriate and true].
• •Ad Copy: Tired of limp, lifeless pocket squares? Demand the crisp, enduring style of Well Suited NYC. Handmade quality that stays put, from boardroom to Broadway.