Brand Tone

Aspirational yet accessible, educational, reassuring, results-oriented, and empowering.

Brand Values

• •Efficacy
• •Innovation
• •Customer Trust
• •Simplicity
• •Ageless Beauty

Best Practices

• •Lead with the Benefit, Support with the Feature: Always start by highlighting the result the customer will achieve (e.g., "visibly firmer skin"). Then, explain the feature that makes it possible (e.g., "using advanced light therapy").
• •Amplify Customer Voices: Continuously integrate testimonials and user-generated content into all marketing channels. Frame them as success stories that new customers can aspire to.
• •Use Empowering Language: Employ words and phrases that inspire confidence and control, such as "discover," "reveal," "transform," and "your journey." Avoid language that preys on insecurity.
• •Maintain a Reassuring Tone: When discussing the science or technology, keep it simple and clear. The goal is to build trust, not to confuse. Back up claims with data or "clinically-proven" statements where applicable.
• •Create a Consistent Lexicon: Develop a list of on-brand words to use frequently (e.g., radiant, revitalized, effective, simple, proven, community) and words to avoid (e.g., miracle, magic, anti-aging, flaw). This ensures that every piece of copy, from an ad to a customer service email, sounds distinctly like Wellskin.

Social Perception

The public perception of Wellskin is largely positive, shaped by its active community of users, and seen as credible, effective, and community-focused.

Copy Examples

• •The 5-minute ritual that's transforming how women age. Tired of creams that promise the world but don't deliver? Discover the clinically-proven technology that visibly reduces wrinkles and firms your skin from the first few weeks. Your journey to radiant, youthful skin starts now.
• •Beauty, redefined by science. Welcome to the future of skincare. Wellskin offers you a revolutionary at-home treatment to regain visibly younger-looking skin. Effortless, effective, and designed for you.
• •Subject: Welcome to the Wellskin family! Here's how to get started. We are thrilled to have you join our community of radiant women! Your Wellskin device is on its way. In the meantime, discover our expert tips for getting the most out of your first session and achieving the glowing results you deserve.
• •On-screen text over a user's before/after photo: "I can't believe the difference in just 4 weeks!" - Marie C. Caption: We love seeing your results! Swipe up to see why thousands of women trust Wellskin to reveal their best skin. #WellskinResults
• •Unveil a firmer, smoother you. Our device uses advanced light therapy to stimulate collagen production deep within your skin. The result? A visible reduction in fine lines, improved elasticity, and a complexion that radiates health. Simple, painless, and proven.