Brand Tone

Warm and Welcoming, Family-Oriented and Traditional, Authentic and Genuine, Community-Focused, Helpful and Informative, Slightly Nostalgic and Magical

Brand Values

• •Family
• •Quality
• •Community
• •Tradition
• •Customer Experience
• •Faith and Service
• •Authenticity

Best Practices

• •Prioritize "Family" and "Tradition": Ensure these core values are woven into all communications. Use language that evokes warmth, togetherness, and the joy of shared experiences.
• •Speak with Authenticity and Passion: Share your genuine love for Christmas, farming, and community. Let the family's personality shine through. Avoid overly corporate or generic language.
• •Focus on the "Experience": Highlight not just the products, but the entire magical experience of visiting the farm or bringing a Wells tree into one's home. Use descriptive language that appeals to the senses.
• •Maintain a Welcoming and Inclusive Voice: Address your audience directly and make them feel like valued members of the Wells Family Farm community. Encourage interaction and sharing.
• •Be Genuinely Helpful and Community-Oriented: Share useful information (like tree care tips) and actively communicate your involvement in and support for the local community. This reinforces your values beyond just selling products.

Social Perception

Highly Positive, More Than Just a Tree Farm, Trusted and Respected, A Community Staple, Generous and Kind

Copy Examples

• •Headline (Website/Social Media): "Rooted in Tradition, Growing with Love. Discover Your Perfect Christmas at Wells Family Farm."
• •Instagram Post: "The scent of pine, the warmth of family, the magic of the season ✨. More than just trees, we're cultivating memories. Come make some with us this weekend! #WellsFamilyChristmas #HolidayTraditions #ChristmasTreeFarm #MakingMemories"
• •Facebook Event Promotion: "Join us for 'Christmas Vacation Under the Stars'! 🎄🎬 Bring your blankets, grab some cocoa, and share some laughs with the Wells family and your community. It's more than a movie; it's a memory in the making. Get your tickets now! #CommunityLove #WellsChristmasEvents #FamilyFun"
• •Product Description (Online Store - Wreath): "Handcrafted with care by our family, for yours. Bring the fresh scent and timeless beauty of a Wells Family wreath to your home this Christmas. Each one is a piece of our farm, ready to become part of your tradition. #HandmadeHolidays #FarmFresh #WellsChristmas"
• •Email Newsletter Snippet: "From Our Family to Yours: Tips for Keeping Your Tree Merry & Bright! 🌟 This week on the blog, we're sharing our family's best-kept secrets for a long-lasting, beautiful Christmas tree. Because the magic should last all season long! Read more [Link]. #HelpfulHolidays #TreeCare #WellsFamilyKnowHow"