Brand Tone

Caring and Compassionate, Professional and Knowledgeable, Community-Focused and Approachable, Reliable and Trustworthy

Brand Values

• •Patient-Centered Care
• •Community Health
• •Expertise and Quality
• •Accessibility and Convenience
• •Integrity and Reliability

Best Practices

• •Prioritize Patient Empathy: Always write from a place of understanding and compassion. Use language that shows you recognize and care about the patient's health concerns and needs.
• •Highlight Community Connection: Regularly incorporate a sense of local belonging and dedication to the Stouffville community. Mention local partnerships or address community-specific health needs.
• •Emphasize Expertise with Clarity: Communicate your professional knowledge and the quality of your services in a way that is easy for everyone to understand. Avoid overly technical jargon where possible, or explain it clearly.
• •Maintain an Approachable and Friendly Voice: Even when discussing serious health topics, ensure the tone is welcoming and supportive. Encourage questions and interaction.
• •Be Authentic and Trustworthy: Ensure all claims are accurate and transparent. Reflect the genuine care and reliability that the pharmacy is known for, as highlighted in testimonials and partnerships.

Social Perception

Highly Trusted, Community-Oriented, Problem Solvers, Caring and Dedicated Staff

Copy Examples

• •Website Homepage Headline: "Your Health, Personalized. Wellplus Compounding Pharmacy: Stouffville's trusted partner in community wellness, offering expert care tailored to you."
• •Facebook Post (Promoting Compounding): "Can't find the right medication strength or formulation? At Wellplus, we specialize in compounding – creating customized medications just for you. Because your health needs are unique. Talk to our expert pharmacists today! #CompoundingPharmacy #PersonalizedMedicine #StouffvilleHealth"
• •Local Ad Slogan: "Wellplus Pharmacy: More than just prescriptions. We're your neighbours, dedicated to your family's health. Free delivery, expert advice, and a commitment to our Stouffville community."
• •Service Highlight (Community Health Clinic): "Proudly supporting our community's health! Wellplus Pharmacy is home to the Community Health Clinic, offering accessible primary care in partnership with Oak Valley Health. Because everyone deserves quality care, close to home. #CommunityCare #StouffvilleProud #HealthcareHeroes"
• •Customer Testimonial Based Post (Facebook/Website): "'They always go the extra mile.' We hear this often, and it's what we strive for every day. At Wellplus Pharmacy, your well-being is our priority. Experience the difference of a truly caring, local pharmacy. #PatientFirst #StouffvillePharmacy #TrustedCare"